Creative Strategist – Performance Marketing

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $80k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PetLab Co.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🍽️ Food & Beverage

🏥 Healthcare

🛍️ eCommerce

Food & Beverage • Healthcare • eCommerce

PetLab Co. is a company founded by pet owners, dedicated to creating high-quality pet supplements and products. Since its launch in 2018, it has grown a global community of over 300,000 loyal customers. PetLab offers a range of products including probiotics, joint support supplements, dental formulas, and allergy relief products for pets. Their products are made in the USA with globally sourced ingredients, and they focus on vet-reviewed and clinically studied formulas. PetLab Co. offers free shipping on subscription orders and is NASC certified, ensuring safety and quality for pet health products.

📋 Description

• Analyze performance metrics in Meta, TikTok, and YouTube ad platforms, including Hook Rate, Hold Rate, CTR, CPA, and ROAS • Identify winning creative patterns and resonant customer pain points • Translate performance data into creative insights and direction • Develop campaign concepts and direct-response scripts using frameworks such as AIDA • Write hooks, body copy, and calls-to-action designed to drive conversions • Storyboard content and develop creative angles aligned with DTC customer journeys and funnels • Brief UGC creators and influencers with hooks, talking points, and B-roll requirements • Create production briefs for editors and creators • Review drafts and provide feedback on creative execution • Ensure text overlays, pacing, and visual storytelling follow performance best practices • Maintain a library of high-performing assets and reusable footage • Design and manage structured A/B tests for paid channels • Iterate on winning ads by refining hooks, pacing, messaging, and visuals • Identify video drop-off points and optimize content accordingly • Conduct competitor and market research on emerging creative trends • Ensure ads remain native to each platform • Partner with Paid Media, Video Producers, Organic Social, and Influencer teams to scale customer acquisition and revenue

🎯 Requirements

• 3+ years of experience in creative strategy or performance creative roles • Experience working in high-growth, paid social-led DTC brands • Deep expertise in Meta and TikTok advertising ecosystems • Strong analytical skills and ability to interpret performance data to inform creative decisions • Portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results • Proven track record of driving revenue growth through paid creative • Experience briefing or directing creators, influencers, or UGC production • Strong understanding of performance marketing metrics, including ROAS, CPA, CTR, and Hook Rate • Excellent communication skills; able to present insights and defend creative decisions with data

🏖️ Benefits

• 20 days PTO excluding bank holidays • Company Bonus • Medical, Vision and Dental Insurance • Generous Learning and development budget • Short-Term and Long-Term Disability Insurance • Life Insurance • 401K • Work Remote • Monthly Uber coffee/bagel and lunch • Monthly Internet Stipend