Growth Marketing Manager – Lifecycle

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

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Phantom

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

₿ Crypto

🔐 Security

🌐 Web 3

Crypto • Security • Web 3

Phantom is a company that provides a digital wallet and support services for managing cryptocurrencies such as SOL, ETH, POL, and Bitcoin. It offers guidance on account management, connecting to popular crypto apps, staking, and using hardware devices like Ledger Nano. Phantom prioritizes security and assists users in managing their crypto assets safely, ensuring they are aware of potential scams and providing tips for securing their digital wallets. The platform also supports mobile access on iOS and Android devices, offering solutions for various troubleshooting issues and frequently asked questions.

📋 Description

• Own and optimize the retention and engagement journey for Phantom’s trading products • Design and execute data-driven push notification, email, and in-app messaging campaigns • Drive user engagement and revenue, product adoption, and churn reduction • Define the end-to-end retention and engagement marketing strategy across push, email, and in-app surfaces • Define success measurement, priorities, and the future roadmap for trading products • Partner with the Lifecycle Lead on business outcomes and communicate results to product and growth leadership • Build and execute complex CRM campaigns and automations • Drive the lifecycle marketing experimentation roadmap with Data Science and Product • Partner with Product teams on lifecycle strategies and automations for prediction markets, spot trading, and perpetual futures • Partner with Brand Design and Product Marketing on branded experiences, content, and go-to-market moments

🎯 Requirements

• 3–6 years of experience building lifecycle/CRM programs from strategy to execution • Extensive experience building and executing complex CRM campaigns with multiple stakeholders • Experience with CRM tools such as Braze and other campaign-building tools • Proven understanding of driving retention and engagement in prediction markets or sports gaming industries • Consumer fintech and trading experience is a plus • Strong skills in analytic tools and knowledge of experimentation principles • In-depth knowledge of marketing automation and CRM systems • Experience building capabilities to improve lifecycle marketing effectiveness • Strong copywriting skills and creative intuition

🏖️ Benefits

• Inclusive, supportive workplace • Opportunity to do the best work of your career • Phantom may use AI-powered tools and third-party service providers for transcription, note-taking, scheduling, and administrative tasks