Manager, Lifecycle Analytics

🔥 11 minutes ago

🇺🇸 United States – Remote

💵 $117k - $195k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

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Pharmavite

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1971

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🧘 Wellness

Healthcare Insurance • Pharmaceuticals • Wellness

Pharmavite is a trusted leader in the health and wellness industry, committed to enhancing the health and well-being of people through high-quality vitamins and supplements. For over 50 years, Pharmavite has dedicated itself to delivering products that support healthier lifestyles, with popular brands including Nature Made and MegaFood. Their focus on science and innovation ensures that they meet the health needs of consumers, healthcare professionals, and retailers alike.

📋 Description

• Own customer lifecycle analysis including acquisition cohort segmentation, repeat purchase behavior, churn, and lifetime value • Build and refine LTV models, cross-sell and upsell analysis, and replenishment insights • Develop and maintain dashboards and reporting to track key lifecycle KPIs • Partner closely with CRM and commercial teams to identify opportunities to improve and optimize the customer experience • Analyze the impact of CRM and lifecycle initiatives on engagement and incremental customer value • Provide clear recommendations and insights to senior stakeholders and leadership

🎯 Requirements

• 5–8+ years of experience in customer analytics, lifecycle analytics, or related roles • Strong background in cohort analysis, segmentation, retention, and lifetime value modeling • Proficiency with analytics and data tools, including SQL, Python or R, and BI platforms • Familiarity with CRM platforms and lifecycle marketing concepts • Experience working in DTC, omnichannel, and consumer goods preferred • Strong communication skills

🏖️ Benefits

• Medical, dental and vision benefits • 401K match • Annual performance bonus • Wellness benefits