Senior Integrated Marketing Manager, Franchises

🔥 0 minutes ago

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $127k - $215k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Pilot.com

WebsiteLinkedInAll Job Openings

51 - 200 employees

💸 Finance

🤝 B2B

☁️ SaaS

Finance • B2B • SaaS

Pilot. com is a leading provider of back-office services for startups and small businesses in the United States. Specializing in bookkeeping, CFO services, and tax preparation, Pilot. com offers tailored financial solutions to help businesses establish a strong financial foundation and achieve sustainable growth. Their expertise extends to various industries, including consumer goods, retail, and professional services. With a team of over 250 US-based accountants and finance specialists, Pilot. com is dedicated to delivering scalable and tech-forward solutions, ensuring seamless integration with existing business tools. They are renowned for their deep industry knowledge and commitment to client success.

📋 Description

• Own the franchise marketing pipeline number, end to end. • Build the forecast, hit the forecast, defend the forecast. • Develop a deep working understanding of franchise economics, franchisor and franchisee psychology, and the unique accounting needs of multi-unit operators. • Design and run integrated campaigns that combine paid media, content, partnerships, events, lifecycle, and field marketing into coherent plays. • Build expansion plays that activate franchisee bases inside signed networks. • Partner closely with Sales, Customer Success, and Product Marketing to align messaging, build co-sell motions with franchisors, and surface customer stories from real operators. • Own the marketing operations layer for franchise: program structure, attribution, funnel reporting, and the systems work that makes integrated campaigns measurable. • Make creative bets with conviction and the math to back it up.

🎯 Requirements

• 7+ years of B2B marketing experience, with demonstrated commercial accountability for campaign performance. • Experience marketing to franchise, multi-location, or distributed operator audiences. • Track record of building and running integrated campaigns across multiple channels. • Strong marketing operations chops. Marketo proficiency required: program structure, smart campaigns, tokens, lead scoring. • A portfolio of campaign ideas you can point to where you went first, including at least one that didn't work and what you learned. • Comfortable with audience psychology as a primary input to creative. • Strong commercial instincts. You think in pipeline math: traffic to MQL to SQL to Won, cost per stage, ASP, payback. • Direct, low-ego collaboration style. You partner cleanly with Sales, take feedback well, and give it directly. • Bonus points for: Experience with partner-led GTM motions, channel marketing, or co-selling with platform partners.

🏖️ Benefits

• Flexible vacation/time-off policy • All federal holidays are observed • Competitive benefits package including additional wellness benefits • Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks • 401(k) plan