CMO – Mental Health

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pink Elephant

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🤝 B2B

📚 Education

Consulting • B2B • Education

Pink Elephant is a professional services organization that appears to focus on translating knowledge into measurable results through training, consulting, and related resources. The site text and regional selections suggest an international presence with localized offerings (multiple country/region pages) and standard corporate/legal pages (copyright, privacy, contact). Based on the limited text, the company most likely serves other organizations with education and consulting services rather than direct consumer products.

📋 Description

• Define holistic acquisition strategy across the mental health portfolio and current MVPs • Test organic, paid, content, referral, influencer/UGC, and partnership channels to identify efficient, repeatable acquisition • Own ASO end-to-end across portfolio apps • Own SEO strategy and content as a compounding organic engine • Stand up paid user acquisition through Meta, Google UAC, TikTok, and Apple Search Ads against CAC/LTV/ROAS targets • Drive social-media-led acquisition across Instagram, TikTok, YouTube, and Reddit • Build viral and referral loops with product teams • Set up privacy-compliant measurement using AppsFlyer/Adjust, SKAdNetwork, and server-side events • Run user interviews, retention curves, and cohort analysis to identify product-market fit • Own positioning and messaging through live testing • Partner with product teams on retention drivers, paywalls, pricing, and trial mechanics • Own the full funnel from install and activation through trial and subscription • Run lifecycle marketing, including onboarding, push/email/CRM, and win-back • Design and execute go-to-market strategies for multiple digital self-help and guiding apps, mental health diagnostics, teletherapy, wellness e-commerce, and media products • Create a coherent brand narrative across the ecosystem • Lead coordinated rollouts across markets and regulatory environments

🎯 Requirements

• 7+ years in full-stack marketing with a strong focus on acquisition, SEO, SMM, ASO, and growth hacking for early-stage B2C digital products • Proven track record of finding and scaling acquisition channels from zero • Experience launching and scaling several products in consumer tech, digital health, wellness, or DTC is highly welcomed • Strong data fluency, including metrics, cohorts, and CAC-to-LTV ratios • Hands-on experience with Meta, Google Ads, TikTok, Apple Search Ads, AppsFlyer or Adjust, GA4, Mixpanel, Webflow, HubSpot, Ahrefs, and Zapier • Experience working in or with venture builders, accelerators, or startup studios is a big plus • Comfortable architecting and juggling marketing for several products at different stages, from pre-launch to scaling • Ability to think brand and performance together across verticals • Deep interest in or experience with mental health, wellness, digital therapeutics, or other mission-driven consumer products • Understanding of responsible marketing in mental health, where claims, tone, and user trust are under scrutiny • Experience with regulated categories such as telehealth, supplements, or healthtech, or ambiguous regulatory environments, is a major plus