Growth Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $130k - $165k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Growth Marketing

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Logo of Pivotal Health

Pivotal Health

51 - 200 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Pre seed on 2024-01

Healthcare • Consulting • Logistics

Pivotal Health is a healthcare technology company that provides the industry’s only full-service Independent Dispute Resolution (IDR) platform, combining software, data, and white-glove services to help providers secure fair reimbursement from payers. Their scalable, integrated SaaS platform automates IDR workflows, connects with major revenue cycle management systems, and manages eligibility, submissions, and appeals on behalf of provider organizations. Pivotal Health serves hospitals and specialty practices with a results-driven, outcome-aligned business model (paid after client success) and emphasizes transparency, high client retention, and measurable revenue recovery.

📋 Description

• Build and scale campaigns, automation, and measurement that turn awareness into qualified pipeline • Activate segment messaging and positioning through integrated campaigns with defined audiences, timelines, and success measures • Run always-on nurture for hospitals, health systems, and physician groups, plus targeted ABM programs by specialty and region • Build lead lifecycle journeys, including stage-based nurture, welcome, and re-engagement programs • Design lead scoring, engagement triggers, lifecycle stages, routing, and follow-up with Revenue Operations • Build HubSpot sequences, workflows, forms, emails, landing pages, and audience segments; maintain data quality between HubSpot and Salesforce • Plan and optimize Google and LinkedIn paid campaigns supporting ABM plays and visibility in LLM search • Track MQLs, funnel conversion, and sourced versus influenced pipeline; test, report, and provide recommendations • Use Claude and other AI tools for research, segmentation, copy testing, reporting, and workflow development • Support customer and partner marketing through segmentation, automation, measurement, and peer-review platforms such as G2 • Report to the VP of Marketing and partner with Content, Events, segment leaders, and Revenue Operations

🎯 Requirements

• 7+ years of marketing experience, including 3+ years in growth, demand generation, or lifecycle marketing • Hands-on HubSpot experience building sequences, workflows, and customer journeys, with specific results to discuss • Data-driven approach and ability to discuss MQL impact, campaign misses, and optimization decisions • Creative ABM thinking tied to pipeline and measurable outcomes • Practical Salesforce experience and experience partnering with Revenue Operations on data quality, handoffs, and reporting • Regular use of AI tools such as Claude, with judgment about validating outputs and owning results • Comfort in a fast-moving, ambiguous environment • Clear communication and strong cross-functional partnership • Enthusiasm for a hands-on individual contributor role • Candidates must be authorized to work in the United States without current or future employer sponsorship • Extra credit: experience in digital health, healthcare IT, or another regulated industry; familiarity with reimbursement or IDR; high-growth startup experience; paid digital experience across Google, LinkedIn, or LLM advertising; agency and in-house experience

🏖️ Benefits

• Competitive compensation, including equity • Full health, dental, and vision coverage • Retirement savings plan through 401(k) • Flexible time off • Opportunities for company-wide connection and events • Remote and hybrid flexibility varies by role and team

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