Director of Product Growth – Digital Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $150k - $175k / year

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Playbook

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🏨 Hospitality

💼 Consulting

🏠 Real Estate

💰 $2.8M Series unknown on 2020-12

Hospitality • Consulting • Real Estate

Playbook is a company that transforms office buildings into hospitality-led, performance-driven hubs focused on connection, productivity, and longevity. They partner with property owners to deliver placemaking, advisory services, operations, and a proprietary operations platform (Playbook OS) to unlock asset value, improve tenant experience, and drive portfolio outperformance. Privately held and independent, Playbook combines strategy, design, hospitality, and community programming to operate and elevate office assets.

📋 Description

• Report to the SVP, Strategy • Transform Playbook’s digital platform into a high-converting revenue engine driving real-world, in-person utilization • Own the digital-to-physical conversion path across external consumers, corporate groups, and building tenants • Architect pre-login acquisition funnels to capture external demand • Partner with the Product team to build in-app mechanics that engage and monetize audiences • Architect centralized creative workflows, automation, and AI pipelines for rapid deployment at new properties • Use SEO, paid ads, and high-converting web infrastructure to drive discovery and direct bookings for physical spaces and ticketed events • Design targeted physical, experiential, and digital acquisition strategies to drive tenant registration • Define in-app product mechanics, UI/UX booking flows, and automated lifecycle campaigns • Define event schemas, tracking architecture, and behavioral metrics • Map digital funnel losses and build a testing roadmap to improve conversion • Design offline-to-online acquisition loops tailored to building demographics and psychographics • Drive memberships, bookings, services, and events through behavioral lifecycle campaigns using predictive analytics • Guide the product roadmap with logged-out discovery paths, recommendations, frictionless checkout, and upsells • Launch targeted paid campaigns and build ungated landing pages • Convert external web traffic into qualified leads, space tours, and direct bookings • Maintain premium visual standards and build scalable content-generation workflows • Build AI/LLM and CRM automation pipelines for localized copy, retargeting sequences, and creative assets • Establish multi-touch attribution linking digital campaigns and user behavior to physical utilization and property revenue • Travel nationwide approximately 25%

🎯 Requirements

• 6+ years in consumer marketplace, hospitality tech, or O2O growth • Experience scaling digital platforms that drive physical foot traffic, real-world space bookings, ticketing, or local service utilization • Advanced mastery of web and app analytics tools • Hands-on experience setting up event tracking • Experience defining requirements for engineers • Experience running systematic A/B tests • Direct experience building SEO, paid media, and landing-page acquisition channels • Ability to capture user intent and drive action without requiring an initial app download • Omnichannel acquisition skills using physical and experiential touchpoints as measurable acquisition channels • Ability to build AI tools and automation into a marketing stack • Creative workflow management and premium digital experience expertise • Ability to manage visual standards across a nationwide portfolio • Ability to operate as a strategic solo operator without direct reports • Ability to configure tracking, wireframe UI flows, interpret raw event data, and present insights to executive leadership • Understanding of psychological friction involved in getting consumers to show up in person • Quantitative, behavioral analytics and psychographic insight-driven decision-making • Ability to build scalable AI, automation, and structured creative workflows

🏖️ Benefits

• Equity eligibility • FREE employee-only medical coverage • 4% employer 401(k) match • FREE short-term disability • Other benefits referenced via “HERE”