Growth Marketer

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Playbypoint

11 - 50 employees

Founded 2015

☁️ SaaS

⚽ Sports

🤝 B2B

SaaS • Sports • B2B

Playbypoint is a white-label, all-in-one club management SaaS platform for racquet-sport and multi-sport facilities (pickleball, padel, tennis, and golf simulators). It streamlines court scheduling, bookings, payments, POS, membership management, mobile check-in, and player engagement while providing analytics and integrations to help clubs, franchises, and multi-location operators grow revenue and optimize space utilization. The platform offers branded iOS/Android/web apps, waitlists and priority access, integrated payment processing, and tools for events, lessons, and pro-shop sales.

📋 Description

• Build the growth engine for Playbypoint: own SEO, lifecycle, and HubSpot; build scalable channels, run experiments, and turn data into durable club pipeline. • You own how operators discover us and move from first touch to qualified pipeline, and you build the systems that make our growth channels compound instead of needing constant push. • Run search end to end, from keyword research and technical audits to backlinks and content. • Own HubSpot as our marketing system of record. • Own the site as a distinct piece of the role. • Brief and steer our agency on targets, messaging, and reporting. • Track full-funnel performance from MQL to closed deal, and bring leadership a monthly read with honest insight and clear recommendations. • Find it, test it, scale it, and cut what does not earn its place.

🎯 Requirements

• 3 to 5 years in growth, demand gen, or lifecycle marketing, ideally in B2B SaaS. • Proof you have done it somewhere real. • Work and results, not theory. • Range across the stack. Strategy, copy, design, paid ops, analytics, content. • AI-driven, human-led instincts. • Not an engineer, but comfort with technical environments, automation, and light scripting is a plus. • A real experimentation habit. • Strong writing that earns clicks through specificity, not hype. • Hands-on HubSpot across workflows, sequences, segmentation, and reporting. • Hands-on SEO across keyword research, technical audits, on-page work, backlinks, and content, with tools like SEMrush.

🏖️ Benefits

• Not specified

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