Market Research, Consumer Insights Business Partner

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🪙 Affiliate Manager

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Logo of PMI

PMI

1 - 1 employees

📚 Education

🤝 Non-profit

Education • Non-profit

PMI is the Project Management Institute, a global nonprofit professional association that sets standards, provides education and credentials, and supports the practice of project and program management. PMI offers widely recognized certifications (PMP, CAPM, PMI-ACP, PMI-CPMAI, and others), publishes standards and guides such as the PMBOK Guide, runs training, events, research and thought leadership, and provides digital tools and enterprise solutions (e. g. , PMI Infinity) and membership services to a community of project professionals (noted as more than 800,000 members).

📋 Description

• Lead problem framing with stakeholders and translate business questions into decision-oriented research objectives • Design and execute advanced market research studies, including segmentation, conjoint analysis, pricing research, brand equity studies, and consumer satisfaction research • Develop research frameworks and methodologies aligned with strategic objectives • Oversee external research agencies and vendors • Synthesize primary research, secondary data, and market trends • Translate complex findings into recommendations for product development, marketing, and business growth • Advise senior leadership on consumer trends, market opportunities, and competitive positioning • Identify emerging trends, competitive shifts, and new market opportunities • Use analytics tools, automation, and GenAI to accelerate insight generation and storytelling • Maintain current knowledge of market conditions, competitors, and industry developments • Collaborate with marketing, product, sales, community, strategy, and growth teams • Lead workshops and brainstorming sessions integrating insights into product development and campaigns • Promote data-driven decision-making across the organization • Build relationships with executive leaders, product managers, external partners, and other stakeholders • Present research findings and strategic recommendations to senior leadership • Serve as point of contact for high-impact research initiatives and strategic consulting • Act as primary insights partner for assigned functions and escalate enterprise-wide issues to the Director • Mentor and guide junior researchers and analysts

🎯 Requirements

• Bachelor’s degree in market research, business, marketing, psychology, statistics, economics, or a related field • Minimum of 10 years of experience in market research, consumer insights, or a strategic consulting role • Proven track record of successfully leading complex research projects and delivering insights that drive business outcomes • Experience working with senior leadership and managing high-stakes projects • Expertise in qualitative and quantitative research methods and advanced analytical techniques • Advanced experience identifying research objectives, methodology planning, and maximizing data reliability • Advanced experience presenting market research analysis to an executive audience • Advanced experience with discrete choice, MaxDiff, regression, factor, and cluster analysis • Strong strategic, analytical, project management, communication, and presentation skills • Proficiency in statistical analysis and modeling techniques • Expertise in SPSS, R, or Python • Ability to influence and align stakeholders through storytelling and evidence-based recommendations • Ability to manage multiple projects and deadlines simultaneously • In-depth knowledge of data collection and measurement methodologies • Complex quantitative survey design and qualitative discussion guide experience required • Proficiency in English, PMI’s business language • Proven ability to mentor and develop junior team members • Ability to travel 10–20% • Master’s degree, MBA, or relevant advanced degree strongly preferred • International experience with sensitivity to cultural differences highly desirable • Experience in a highly matrixed global organization beneficial

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