Digital Marketing Manager – DTC, E-Commerce

Job not on LinkedIn

🕒 December 11, 2025

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Pomelo

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🎯 Recruiter

☁️ SaaS

B2B • Recruitment • SaaS

Pomelo is a talent sourcing and hiring platform that specializes in connecting businesses with top offshore talent. The company offers a wide range of highly-skilled professionals who can work remotely full-time, providing services in various roles including project management, marketing, and design. With a focus on cost savings, Pomelo ensures that companies can access the top 1% of talent at significantly reduced costs compared to traditional hiring methods, while managing all aspects of recruitment, compliance, and onboarding.

📋 Description

• Develop and execute comprehensive brand strategies to position our website as a leader in the gifting industry. • Define and maintain brand guidelines, ensuring consistency in messaging, tone, and visual elements across all platforms. • Partner with our Social Media Manager to create and strategize on compelling, engaging social content. • Oversee email & SMS copy, website copy, product descriptions, blog posts, social media content, and email newsletters in partnership with cross-functional teams. • Collaborate with design teams to develop visually appealing assets that align with the brand's aesthetic and values. • Conduct market research and analyze consumer trends to identify opportunities for brand growth and differentiation. • Identify and cultivate partnerships with businesses, brands, and organizations to enhance brand visibility and reach new audiences. • Work with our publicist to identify press and award targets. • Plan and execute integrated marketing campaigns that drive brand awareness, customer acquisition, and retention. • Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of branding initiatives and optimize strategies for maximum impact. • Champion the customer experience by ensuring that all brand touchpoints reflect our commitment to excellence and customer satisfaction. • Provide guidance and leadership to cross-functional teams, fostering a collaborative and innovative work environment. • Other ad hoc business or strategic projects as needed

🎯 Requirements

• Bachelor’s degree in a relevant field • 5+ years of experience in brand marketing, with a strong background in direct-to-consumer (DTC) brands. • Proven success in scaling a brand and driving high-growth marketing initiatives. • Strong leadership experience, with the ability to inspire and manage cross-functional teams. • Deep understanding of consumer behavior, brand storytelling, and digital marketing strategies. • Expertise in influencer marketing, social media, content creation, and community engagement. • Experience managing agency relationships, including PR, creative, and media agencies. • Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies. • Excellent communication skills, with the ability to articulate a clear and compelling brand vision. • Ability to thrive in a fast-paced, entrepreneurial environment with a high level of autonomy and accountability. • Ability to have some overlap with US time zone (some flexibility offered)

🏖️ Benefits

• Competitive pay, always in US dollars • Work remotely from the comfort of your home • Health & wellness benefit • Paid holidays and time off • Performance and referral bonuses • Global exposure to the world’s best companies