Manager, Digital Demand Generation

🔥 1 minute ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 15%

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Portnox

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

🔒 Cybersecurity

☁️ SaaS

💰 $37.5M Series B on 2025-04

Cybersecurity • SaaS

Portnox is a cybersecurity company that provides network access control (NAC) and Zero Trust access solutions to help organizations discover, profile and enforce security policies for devices connecting to corporate networks. Portnox offers cloud-based and on‑premises deployment options that give IT teams device visibility, risk-based access control, endpoint compliance checks, and network segmentation to protect wired, wireless and remote access, including IoT and unmanaged devices.

📋 Description

• Own end-to-end management of paid search campaigns across Google and Bing, including keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization • Manage paid placements on review sites such as G2 • Test and scale sponsored newsletter and content placements • Manage paid social and video advertising on platforms such as LinkedIn and YouTube • Build, test, and iterate landing pages and forms for campaigns • Manage budgets and report on spend, cost per lead/acquisition, and pipeline contribution • Build and refine a lead scoring model based on buying intent and fit • Own inbound lead qualification, routing, sales handoff SLAs, and feedback loops • Partner with SDR and Sales leadership to refine qualification criteria • Own lifecycle nurture programs from lead capture through opportunity creation and acceleration • Partner on virtual and in-person engagement events for accounts in active buying stages • Report on performance across the full funnel • Continuously test and optimize campaigns, spend allocation, landing pages, forms, scoring, and nurture programs

🎯 Requirements

• 4-6+ years of experience in demand generation, growth, or performance marketing, with hands-on experience managing paid search campaigns • Experience managing paid social and/or review-site advertising programs • Experience with sponsored content or newsletter/media placements a plus • Hands-on experience with a marketing automation platform, including building lifecycle/nurture campaigns • Experience building or owning a lead scoring and qualification model, ideally in a B2B SaaS environment • Experience with CRM platforms (e.g., Salesforce) and web analytics tools (e.g., Google Analytics/GA4) • Strong budget management, forecasting, and ROI reporting skills across multiple channels • Experience with landing page and form optimization, including A/B testing • Familiarity with lead lifecycle management and sales development handoff processes • Strong analytical skills, comfortable using dashboards and data to drive optimization decisions • Highly organized and self-directed, comfortable owning execution end-to-end • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience • Experience in cybersecurity, IT, or another technical B2B category is a plus

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