Senior Director – Marketing

🕒 May 5

🏄 California – Remote

🏄 California – Remote

💵 $175k - $225k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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PortPro

WebsiteLinkedInAll Job Openings

51 - 200 employees

🚗 Transport

☁️ SaaS

💰 $12M Series A on 2023-01

Transport • SaaS

PortPro is a privately-owned technology company that specializes in providing advanced operational software solutions tailored for drayage carriers and freight brokerages. Their platform is designed to enhance drayage operations by improving communication, operational efficiency, and customer satisfaction. Utilizing a modern Transportation Management System (TMS), PortPro focuses on helping companies streamline their processes, improve cash flow, boost operational performance, and grow their business. The company's award-winning software supports both asset-based and non-asset based divisions, enabling seamless integration and comprehensive management of drayage trucking and brokerage operations. PortPro is recognized for their customer support and innovative technology offerings that empower clients to achieve greater transparency and efficiency in their operations.

📋 Description

• Own and execute PortPro’s end-to-end marketing strategy across product marketing, demand generation, content, brand, and field/event marketing. • Lead product marketing: positioning, messaging, launches, sales enablement, competitive intelligence, and customer storytelling for a category-defining product. • Drive demand generation programs (paid, SEO, lifecycle, ABM, partner, and event-led) that produce qualified pipeline and measurable revenue impact. • Partner with Sales to build a tight, accountable feedback loop on ICP, message-market fit, conversion rates, and pipeline velocity. • Translate a technical, AI-enhanced platform into clear, compelling stories for drayage operators including owners, dispatchers, and operations leaders who don’t have time for jargon. • Build, run, and report on a marketing budget with discipline. Know your CAC, payback, pipeline coverage, and source-of-pipeline numbers cold. • Hire and coach a small, high-leverage team over time starting by being hands-on yourself. • Represent PortPro at industry events, on webinars, and in customer conversations. You’ll be a voice of the brand, not just the strategist behind it.

🎯 Requirements

• Proven progression, not just a senior title. • Scrappy and hands-on. • Marketing all the way through. • Product marketing chops. • Demand gen operator. • Domain edge (a strong plus). • Excellent writer and storyteller. • Data-driven, but commercially minded. • AI-fluent.