Creative Strategist

🕒 5 days ago

🌐 Colombia, United States – Remote

🇨🇴 Colombia – Remote 🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Lead paid social creative strategy for 8–10 clients • Use data insights, consumer research, and brand research to design high-performing creative assets • Collaborate with internal departments, clients, production, and post-production teams • Maintain client communications and sentiment • Develop and pitch creative concepts aligned with performance goals • Research client brands, competitors, industry trends, and platform-specific creative best practices • Audit accounts to identify winning ads and present data to clients • Define hypotheses, testing strategies, and monthly creative roadmaps • Write consumer-centric direct-response copy and messaging strategies • Manage production requests and output using Asana • Review video and image assets and provide actionable feedback to editors • Lead internal creative team syncs and brainstorms • Act as the client point of contact for creative strategy • Manage edit, reshoot, and deliverable scope • Push back on client timelines, scope, feedback, and direction based on creative best practices • Employ AI technologies to enhance and optimize business processes • Use Power Digital’s Nova ecosystem within the department

🎯 Requirements

• Proficiency with Meta Ads Manager and/or similar performance data tools such as TikTok, YouTube, and Pinterest • Technical skill in pulling and using creative performance data to analyze trends and insights and inform creative roadmaps • Understanding of performance-driven creative best practices and ability to apply them • Ability to write effective ad copy, structure scripts, and oversee execution with corresponding visuals • Ability to communicate and collaborate with clients, production, and post-production teams • Ability to generate strong campaign results through high-performing creative strategy

🏖️ Benefits

• Equal Opportunity Employer • Diversity and inclusion emphasis • No application, processing, or training fees