Group Director, Consumer Services

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 14%

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own net revenue retention and expansion MRR for the division, including the monthly service expansion target • Personally own executive relationships across the top 30–40% of the portfolio by MRR • Run monthly executive check-ins with top-tier accounts and 1x1 check-ins with priority accounts • Maintain an accurate weekly retention forecast and division retention data • Track cost-per-lead, lead-to-booked-appointment or lead-to-sale conversion, and speed-to-lead/call response time • Diagnose risk early, install fixes, and lead or co-lead quarterly plans for top portfolio accounts • Build value-based, consultative business cases with Account Directors • Lead Consumer Services expansion paths, including paid search/local SEO, call tracking and lead-routing optimization, and cross-selling adjacent lead-generation offers • Keep the Salesforce pipeline current, accurate, and updated weekly • Serve as the frontline for product and vertical innovation, feeding client signal into Power Circuit • Build and evolve Consumer Services reporting frameworks • Lead or support final-round pitches and bring vertical expertise to new business • Partner with Sales on division go-to-market positioning, collateral, and win rate • Directly manage Account Directors and oversee the Associate Account Director pod • Coach direct reports as AI-Native Growth Directors and raise AI adoption • Own hiring, staffing, capacity, career pathing, feedback, and talent development • Lead training on vertical-specific and AI-native tools, processes, and strategies • Build AI-assisted prototypes and workflows; run Omega and Iris across the portfolio • Decide which AI tools and workflows are adopted across the division • Own division-level AI quality tradeoffs and evolve Power Circuit solutions • Collaborate with the innovation team on enhancements and optimizations • Contribute to the division P&L and accountability for portfolio profitability • Forecast churn, service expansion, new business, and efficiency with the MD and VP • Build business cases for headcount and investment and drive efficiency through technology, AI, and process improvement • Own resolution of every escalation in the direct portfolio • Partner with Data Intelligence, Media Planning, and Activation teams • Represent Power Digital in market through speaking, content, and client-facing points of view • Serve as an internal knowledge hub for vertical and division expertise

🎯 Requirements

• Department leadership and management experience required, including leading Account Directors or senior marketers as direct reports • 10+ years of leadership experience in a digital marketing agency, with lead-generation client work across personal finance, home services, hospitality, or other D2C verticals at the AD level or above • Experience managing a P&L for profitable growth • Deep marketing fluency in lead-generation funnels, including cost-per-lead, cost-per-acquisition, call tracking, speed-to-lead, and the marketing-to-sales handoff • Expertise in local and multi-location paid search, local SEO, and call-driven marketing programs • Measurement expertise for offline conversions such as calls, bookings, and in-store or in-home visits • Familiarity with regulatory and compliance considerations relevant to lead-generation verticals, including TCPA and state licensing in personal finance • Experience presenting to and challenging C-suite and VP stakeholders with data-backed recommendations • Expertise in contract negotiation, client retention, and client growth • Proven track record delivering high NPS and retention metrics across a portfolio • Extensive knowledge of owned, earned, and paid marketing channels, including content, SEO, local SEO, paid search, paid social, and programmatic • Familiarity with call tracking and lead-routing platforms, local SEO/listings management tools, CRM systems, and multi-location or franchise marketing platforms • Entrepreneurial spirit and contribution to product and go-to-market strategy

🏖️ Benefits

• 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. • Equal Opportunity Employer commitment • Diversity, inclusion, and belonging across backgrounds and experiences