Group Director – Lifestyle

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 14%

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own net revenue retention, expansion MRR, and the division’s monthly service expansion target • Personally manage executive relationships across the top 30–40% of the portfolio by MRR • Run monthly executive check-ins with top-tier accounts and 1x1 check-ins with priority accounts • Maintain an accurate weekly retention forecast and division retention data • Track CAC payback period, average order value trends, consideration-cycle length, and multi-touch conversion paths • Diagnose risks early and lead quarterly plans for top portfolio accounts • Review and support expansion proposals and build value-based business cases with Account Directors • Lead Lifestyle expansion paths including financing/BNPL, email/SMS and lifecycle, and content/brand investment • Keep the Salesforce pipeline current with weekly stage, forecast, and next-step updates • Serve as frontline for product and vertical innovation and feed client signals into Power Circuit • Build vertical-relevant reporting frameworks for CAC payback, longer-cycle LTV, and blended AOV • Lead or support final-round pitches and bring vertical expertise to new business • Partner with Sales on division go-to-market positioning, collateral, and win rate • Directly manage Account Directors and oversee the Associate Account Director pod • Coach direct reports to operate as AI-Native Growth Directors and raise AI adoption • Own hiring, staffing, capacity, career pathing, feedback, and talent development • Lead training on vertical-specific and AI-native tools, processes, and strategies • Build AI prototypes and workflows, run Omega and Iris, and decide division-wide AI tool adoption • Own AI quality tradeoffs and evolve Power Circuit solutions with innovation-team collaboration • Consult on the division P&L and own portfolio profitability • Forecast churn, service expansion, new business, and efficiency with the MD and VP • Build headcount and investment business cases and drive efficiency through technology, AI, and process improvement • Resolve portfolio escalations • Partner with Data Intelligence, Media Planning, and Activation teams • Represent Power Digital in market through speaking, content, and client-facing perspectives • Serve as the internal knowledge hub for vertical and division expertise

🎯 Requirements

• Department leadership and management experience required — has led Account Directors or senior marketers as direct reports • 10+ years of leadership experience in a digital marketing agency, with D2C client work in higher-AOV or durable goods categories at the AD level or above • Experience managing a P&L for profitable growth • Deep marketing fluency in higher-consideration D2C purchase journeys, including multi-touch attribution, CAC payback period economics, and paid acquisition efficiency versus brand/content investment • Channel and program strategy expertise across full-funnel D2C programs, including paid social, paid search, email/SMS and lifecycle, and content • Measurement expertise in CAC payback period and LTV modeling for higher-AOV, lower-frequency purchase patterns • Familiarity with financing and BNPL integration and its effect on conversion and AOV economics • Experience presenting to and challenging C-suite and VP stakeholders with data-backed recommendations • Expertise in contract negotiation, client retention, and client growth • Proven track record delivering high NPS and retention metrics across a portfolio • Extensive knowledge of owned, earned, and paid marketing channels, including content, SEO, paid search, paid social, programmatic, and email/lifecycle • Familiarity with D2C ecommerce platforms such as Shopify, email/SMS and lifecycle marketing platforms, financing/BNPL integrations, and LTV/CAC analytics tools • Entrepreneurial spirit and contribution to product and go-to-market strategy

🏖️ Benefits

• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives