Healthcare Account Director

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Power Digital Marketing

501 - 1000 employees

🤝 B2B

👥 B2C

B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Lead strategic client accounts for brands navigating one of the most regulated and relationship-driven industries in marketing. • Own the strategy across your portfolio — connecting paid, owned, and earned channels to business outcomes that matter: patient acquisition, lead volume, compliance, and growth. • Lead cross-functional teams with confidence, serving as a trusted marketing partner to your clients. • Bring healthcare-specific context to differentiate recommendations and advice that clients act on. • Help drive performance through integrated marketing tactics across paid, owned, and earned channels. • Guide clients on how marketing tactics can support business goals and outcomes. • Collaborate with internal teams to support service expansions, contribute to developing and testing roadmaps, and guide tactical pivots when necessary.

🎯 Requirements

• Bachelor's Degree in Marketing, Communication or related discipline • 6+ years cross-channel digital marketing experience, including: strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency • Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics • Strong understanding of paid media, particularly Google Ads and Meta Ads • Working knowledge of SEO, Analytics, and Creative workflows and deliverables • Experience speaking to business-level metrics such as LTV:CAC, ROAS, etc. • Proficiency in establishing goals for clients and validating forecast scenarios to show a path to goal • Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment • Ability to quickly build rapport and develop relationships with director-level points of contact • Desire to work in a role that functions as both a marketing consultant and a business consultant for clients • Highly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitude • Entrepreneurial spirit with a passion for problem-solving, continued learning and personal growth.

🏖️ Benefits

• 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

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