Marketing Data Analytics Manager

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $120k - $170k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

👻 Ghost score 0%

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PPLSI

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

🏥 Healthcare

🛡️ Insurance

Consulting • Healthcare • Insurance

PPLSI is a company dedicated to protecting and empowering individuals through affordable legal services and identity protection. Their mission is to provide equal access to justice and security for everyone, regardless of their background. PPLSI offers a range of services including identity protection, legal consultations, and privacy monitoring, aiming to simplify access to the legal system, which they describe as traditionally expensive and complex. With a significant impact demonstrated through savings for their members, PPLSI strives to be a disruptive force in the legal industry, akin to how major companies have transformed their respective fields.

📋 Description

• Lead measurement, forecasting, and optimization of marketing investment across all D2C marketing channels • Own analytical infrastructure for spend allocation, channel performance evaluation, and growth projections • Design, build, and continuously improve multi-touch attribution models across the full customer journey • Develop and maintain media mix models to quantify incremental channel impact, evaluate saturation curves, and inform budget allocation • Own marketing performance forecasting across paid search, paid social, organic, CTV, display, affiliate, and emerging channels • Conduct scenario planning and monthly/quarterly re-forecasts • Build and evolve LTV and CAC models by channel, segment, and cohort • Establish payback benchmarks and inform investment decisions through unit economics • Present findings, trade-offs, and recommendations to executive leadership • Partner with channel managers, finance, product, and data engineering on measurement standards, data infrastructure, and go-to-market strategy • Collaborate with channel owners and data engineering on new launches, reporting needs, data feeds, and timely performance reporting • Run cohort and retention analysis to identify channels that bring in durable subscribers • Meet first-90-day onboarding, coaching, QA calibration, team-trust, and process-insight objectives

🎯 Requirements

• 5+ years of experience in marketing analytics, data science, or a related quantitative field • Strong grasp of digital marketing metrics, attribution models, and experimentation methods • Demonstrated expertise building and interpreting multi-touch attribution models and media mix models in production environments • Proven track record forecasting marketing performance across a diverse channel mix, including paid search, paid social, organic, CTV, and other channels • Deep experience with LTV/CAC modeling, cohort analysis, and unit economics, ideally in a subscription, DTC, or performance-driven business • Advanced SQL required • Proficiency in Python or R for statistical modeling strongly preferred • Experience with data warehouses such as Snowflake, BigQuery, or Redshift • Experience with BI tools such as Looker, Tableau, or equivalent • Familiarity with attribution and measurement platforms such as Google Analytics 4, Adobe Analytics, Mixpanel, Siege, Northbeam, Rockerbox, or similar • Ability to distill complex technical analyses into concise narratives for executive audiences • Strong business acumen and ability to use models to inform decisions • Excellent written and verbal communication skills • Ability to learn new platforms, channels, tools, data structures, and reporting environments • Ability to work in a fast-paced, ambiguous environment with shifting priorities • Ability to maintain regular, predictable attendance and meet standard work schedule requirements • Ability to communicate clearly via phone, video, and in person • Ability to lift or move up to 10–15 pounds • Ability to view computer screens and perform detailed work for extended periods

🏖️ Benefits

• Medical, dental, and vision coverage • Company-paid short-term disability insurance • Company-paid basic life and AD&D insurance • 401(k) retirement plan with company match • Paid time off • Paid holidays • Paid sick leave • Paid parental leave • LegalShield and IDShield membership plans • Annual or quarterly bonus based on company and individual performance (discretionary and not guaranteed)