Senior Product Manager, Member Lifecycle Growth

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

✅ Product Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PPLSI

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

🏥 Healthcare

🛡️ Insurance

Consulting • Healthcare • Insurance

PPLSI is a company dedicated to protecting and empowering individuals through affordable legal services and identity protection. Their mission is to provide equal access to justice and security for everyone, regardless of their background. PPLSI offers a range of services including identity protection, legal consultations, and privacy monitoring, aiming to simplify access to the legal system, which they describe as traditionally expensive and complex. With a significant impact demonstrated through savings for their members, PPLSI strives to be a disruptive force in the legal industry, akin to how major companies have transformed their respective fields.

📋 Description

• Own the post-paywall member journey for onboarding and activation, cross-sell, upsell, bundling, and offboarding • Identify and close member and revenue leakage through re-engagement, experimentation, and lifecycle marketing partnerships • Own onboarding and activation from the first day through the first six months across LegalShield, IDShield, and bundled experiences • Map member journeys, including initial setup, first value moment, habit formation, and service discovery • Design personalized onboarding paths for different member types • Design and ship in-product experiences including checklists, empty states, contextual tooltips, progress indicators, and in-app guidance • Drive revenue expansion through re-engagement, cross-sell, upsell, and product bundling • Build pipelines and next-best-action infrastructure using shared member data • Own the offboarding user experience and account settings surface • Run a high-velocity experimentation program and structure A/B tests across onboarding and upsell/cross-sell surfaces • Build a three- to six-month roadmap from experimentation learnings • Define activation, retention, and lifecycle metrics and own instrumentation, including cohort analysis, time-to-first-value, milestone completion, drop-off points, and feature adoption depth • Partner with engineering, lifecycle marketing, data, design, finance, provider services, and compliance • Report to the Senior Director of Product • Mentor other product managers and raise the bar on product craft

🎯 Requirements

• 5–8 years of product management experience • Experience with a consumer or self-serve subscription product, owning a funnel, growth metric, and/or revenue line • Track record shipping onboarding, activation, lifecycle-triggered, upsell, cross-sell, or subscription retention product work and moving associated metrics • Hands-on experience owning onboarding, activation, or early lifecycle product work, with measurable successes and failures • Direct experience with D2C subscription products, digital consumer growth funnels, and onboarding and gamification mechanics at scale • Revenue-driven mindset • Data-driven product operation; ability to pull queries, design experiments, and use product analytics • Deep understanding of experimentation frameworks and metrics-driven decision-making, including A/B testing, cohort analysis, LTV, ARPU, conversion, and retention • Understanding of subscription economics and financial modeling • Structured thinking and customer psychology understanding • Technical depth to have meaningful conversations with engineers about architecture and tradeoffs • AI-native working style and day-to-day use of AI tools • Ability to sit or stand for long periods and work at a computer or perform sedentary tasks • Ability to work remotely with reliable internet connectivity and participate effectively in phone and video calls • Regular and predictable attendance and punctuality

🏖️ Benefits

• Remote work capability with reliable internet connectivity and an effective phone/video-call workspace • Occasional travel may be required • Equal employment opportunity • Reasonable accommodations for individuals with disabilities