Demand Generation Specialist

🕒 April 1

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Praetorian

WebsiteLinkedInAll Job Openings

51 - 200 employees

🔒 Cybersecurity

💰 $10M Series A on 2020-02

Cybersecurity

Praetorian is a specialized cybersecurity firm that provides advanced security solutions and consulting services to help businesses protect their digital assets. With a focus on proactive measures, Praetorian offers a comprehensive suite of services including penetration testing, continuous threat exposure management, and attack simulation. They serve a variety of industries and are trusted by major brands, employing a team of experts to detect vulnerabilities before they can be exploited. Their Chariot platform and expertise in IoT, AI/ML, and cloud security provide clients with advanced offensive security tactics that emulate potential cyber threats, ensuring a robust defense against digital attacks.

📋 Description

• Independently build and execute multi-channel demand generation programs — from audience targeting through nurture sequences — that consistently deliver qualified pipeline aligned to our Ideal Customer Profile. • Own top-of-funnel awareness through pipeline contribution and revenue influence, with clear funnel math from MQL to closed-won revenue and the reporting to prove it. • Build and optimize Account Based Marketing programs targeting enterprise security buyers — CISOs, Security Engineers, and DevOps leaders — at Fortune 500 organizations. • Activate buyer intent signals from tools like 6sense to drive timely, relevant outreach that shortens sales cycles and improves conversion rates at priority accounts. • Use AI and automation tools to build campaigns, copy, sequences, and reporting infrastructure at a pace that makes your output look like a team's — this is your primary lever, not a bonus capability. • Deliver executive-ready dashboards that tie marketing activity directly to pipeline and revenue, giving leadership real-time confidence in marketing's contribution to growth. • Maintain tight alignment between demand programs and pipeline goals — reducing CAC while increasing qualified lead volume quarter over quarter.

🎯 Requirements

• 3+ years of experience in demand generation or a closely related role, with a proven track record of driving pipeline in a B2B environment using both inbound and outbound motions. • Strong working knowledge of digital marketing platforms and tools — hands-on experience with HubSpot, SEMrush, 6sense, buffer, LinkedIn Sales Navigator, and Google Analytics. • Demonstrated ability to use AI tools to build campaigns, content, and automated workflows faster and more efficiently than traditional methods — not just familiarity, but active use. • Comfort with test statistics, experimental design, and campaign optimization — you make decisions from data and you build the dashboards yourself. • Prior experience in cybersecurity or a technical B2B environment. Experience running ABM programs at scale. Familiarity with buyer intent platforms and how to operationalize those signals. Certifications in digital marketing or related fields. A Bachelor's in Marketing, Business Administration, or a related field.

🏖️ Benefits

• Elite Talent: Work alongside the top 1% of the industry—composed exclusively of high performers who raise the bar. • Our DNA: We are defined by action, grit, and uncompromising transparency. We move fast, take on hard problems, and choose clarity over comfort—because that’s how meaningful work gets done. • Impact: Your work directly protects the world's most critical organizations.