Director, Brand and Content Strategy

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $147.3k - $220.9k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

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Precision Medicine Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🧬 Biotechnology

⚕️ Healthcare Insurance

💊 Pharmaceuticals

💰 $35.2M Venture Round on 2021-03

Biotechnology • Healthcare Insurance • Pharmaceuticals

Precision Medicine Group is a global team of experts that specializes in precision medicine, which combines advanced lab sciences, translational informatics, regulatory affairs, payer insights, and marketing communications. The company focuses on overcoming product development and commercialization challenges for pharmaceutical and life sciences clients. Their services include biomarker-driven research and development, as well as commercialization support for life science organizations from launch to product maturity. Precision Medicine Group operates through two main arms: Precision for Medicine and Precision AQ, specializing in clinical and commercial solutions respectively.

📋 Description

• Develop and maintain a differentiated brand narrative and messaging framework that clearly communicates Precision for Medicine's value proposition across business units and solutions. • Enhance and govern brand voice, storytelling standards, messaging architecture, and content principles across marketing channels. • Partner with commercial, scientific, and executive leadership to identify priority market opportunities and translate them into compelling brand stories. • Strengthen Precision's position as a recognized thought leader across clinical research, precision medicine, biomarkers, biospecimens, and laboratory sciences. • Ensure content and campaigns consistently support brand awareness, market credibility, and business growth objectives. • Develop and execute a comprehensive content strategy aligned with corporate growth priorities, audience needs, and business development objectives. • Own the content roadmap and editorial calendar across multiple service lines, industries, and buyer personas. • Lead the creation and distribution of high-value content including articles, blogs, white papers, eBooks, case studies, webinars, podcasts, videos, sales enablement materials, social media content, and conference presentations. • Build content programs that support every stage of the buyer journey. • Drive content repurposing and atomization strategies to maximize reach and return on investment. • Partner with subject matter experts, scientific leaders, clinicians, and business executives to identify compelling insights and transform them into market-facing content. • Create programs that elevate Precision experts across industry publications, conferences, webinars, podcasts, and earned media opportunities. • Work closely with public relations and communications teams to amplify key narratives and company differentiators. • Identify emerging industry trends and develop content that positions Precision at the forefront of innovation. • Develop content programs that generate qualified leads and support account-based marketing initiatives. • Collaborate with internal and external digital marketing specialists to optimize content distribution through email, SEO, paid media, social media, and marketing automation platforms. • Develop calls-to-action, landing pages, lead magnets, nurture streams, and content experiences that move prospects through the sales funnel. • Partner closely with Business Development and Inside Sales teams to ensure effective utilization of content throughout the buyer journey. • Collaborate on SEO strategy and content optimization to increase visibility, engagement, and organic traffic. • Ensure content experiences are optimized across websites, social channels, email programs, and emerging digital platforms. • Evaluate opportunities to improve content discoverability through evolving search technologies and AI-enabled discovery. • Achieve content marketing KPIs aligned with brand awareness, engagement, lead generation, pipeline contribution, and revenue influence. • Analyze content performance, digital engagement, and customer behavior across channels. • Deliver regular reporting and strategic recommendations to marketing and executive leadership. • Lead and mentor internal content marketers and external contractors, agencies, writers, designers, and production partners. • Serve as a strategic connector between marketing, business development, commercial leaders, scientific experts, and corporate communications. • Manage content development budgets, resource allocation, and annual content planning processes. • Establish scalable workflows, governance models, and best practices that improve efficiency, quality, and consistency.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Life Sciences, Business, or related field. • 10+ years of experience in content marketing, brand strategy, corporate communications, editorial leadership, or related disciplines. • 5+ years of experience within life sciences, biotechnology, pharmaceutical services, CRO, CDMO, diagnostics, healthcare, or related industries. • Demonstrated success developing B2B content programs that contribute to lead generation and business growth. • Strong understanding of SEO, demand generation, marketing automation, and modern content marketing practices, including strategic use of AI with human curation. • Exceptional writing, editing, storytelling, and communication skills.

🏖️ Benefits

• Discretionary annual bonus • Health insurance • Retirement savings benefits • Life insurance • Disability benefits • Parental leave • Paid time off for sick leave and vacation