Director, Integrated Marketing

🔥 19 hours ago

🇺🇸 United States – Remote

💵 $130k - $160k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Precision Medicine Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 $35.2M Venture Round on 2021-03

Consulting • Healthcare • Logistics

Precision Medicine Group is a global team of experts that specializes in precision medicine, which combines advanced lab sciences, translational informatics, regulatory affairs, payer insights, and marketing communications. The company focuses on overcoming product development and commercialization challenges for pharmaceutical and life sciences clients. Their services include biomarker-driven research and development, as well as commercialization support for life science organizations from launch to product maturity. Precision Medicine Group operates through two main arms: Precision for Medicine and Precision AQ, specializing in clinical and commercial solutions respectively.

📋 Description

• Lead integrated campaigns aligned with growth priorities, target audiences, and priority accounts • Develop campaign briefs, messaging, journeys, channel plans, and activation calendars • Align thought leadership strategy and editorial plans with marketing and practice teams • Partner with subject matter experts to develop differentiated perspectives • Turn expert insight into articles, reports, white papers, webinars, newsletters, executive content, and reusable campaign assets • Direct digital strategies across websites, email, social media, search, paid media, and marketing automation • Connect conference and event marketing to campaigns before, during, and after key industry moments • Partner with commercial leaders and sales on account-based programs, ICP targeting and segmentation, and client engagement strategies • Maintain consistent brand storytelling and editorial quality across channels • Execute paid and earned media strategies to increase brand visibility, promote thought leadership, and drive audience engagement • Design and lead segmentation and targeting of priority clients and buying centers • Deliver personalized campaigns and account-specific content to increase penetration, opportunity creation, and client growth • Utilize AI tools to orchestrate workflows, data outputs, and scheduling • Track and manage KPIs using HubSpot, Salesforce, and campaign data • Report engagement, MQLs, opportunity influence, and funnel progression; optimize based on results • Travel up to 10%

🎯 Requirements

• 8 or more years in integrated marketing, digital marketing, content strategy, or related roles • Experience ideally in healthcare, life sciences, pharmaceutical services, consulting, or complex B2B markets • Bachelor's degree or equivalent combination of education and relevant professional experience • Proven ability to design and lead multichannel campaigns and thought leadership programs from strategy through execution and measurement • Strong marketing and communications skills • Ability to translate complex subject matter into compelling client-facing narratives • Hands-on understanding of email, social, SEO, paid media, websites, marketing automation, and audience journeys • Experience partnering with senior executives, subject matter experts, sales, and cross-functional teams • Comfort with campaign analytics, lead generation, and commercial funnel reporting • HubSpot and Salesforce experience preferred • Knowledge of digital marketing tools such as Demandbase • Account-based marketing program experience • AI marketing tools • Must be legally authorized to work in the country of employment without employer sponsorship

🏖️ Benefits

• Discretionary annual bonus • Health insurance • Retirement savings benefits • Life insurance • Disability benefits • Parental leave • Paid time off for sick leave and vacation