Marketing Strategy Manager

🔥 5 minutes ago

🐊 Florida, Maine, +5 more states – Remote

🐊 Florida – Remote 🦞 Maine – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🌴 South Carolina – Remote ⚔️ Virginia – Remote

💵 $95k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Pritchard Industries

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1986

🤝 B2B

🏢 Enterprise

💰 $11.2M Venture Round - Pritchard Industries on 2021-10

B2B • Enterprise

Pritchard Industries is a commercial cleaning and facility services company with over 35 years of experience providing janitorial, disinfection, and comprehensive building maintenance (HVAC, plumbing, electrical) to business and institutional clients across multiple industries. The company emphasizes measurable quality assurance through its CleanTouch real-time monitoring system, sustainable green-cleaning practices, and scalable, locally managed teams backed by corporate support to serve multi-site portfolios and critical environments like healthcare, education, and data centers.

📋 Description

• Develop and manage the annual marketing plan aligned to growth objectives • Create quarterly go-to-market (GTM) plans by vertical • Define target segments and prioritize growth opportunities • Lead GTM strategy by vertical (Aviation, Education, Commercial, Industrial, Sports & Entertainment) • Build vertical playbooks including messaging, positioning, and campaign approach • Align marketing strategies with service capabilities and business priorities • Plan and execute integrated multi-channel campaigns (digital, email, content, and social media) • Own lead generation strategy to drive pipeline growth • Manage social media strategy and execution, ensuring consistent messaging and brand presence • Maintain campaign calendars and track performance across all initiatives • Develop and execute account-based marketing (ABM) programs for priority accounts • Lead client marketing initiatives that support retention, engagement, and growth within existing accounts • Define and execute event and trade show strategy aligned with vertical goals • Manage participation, planning, and follow-up campaigns to maximize impact • Ensure events contribute to pipeline generation and brand visibility • Conduct market research to identify trends and opportunities • Develop and maintain competitive intelligence, including battle cards • Monitor industry activity to inform strategy and positioning • Plan and oversee thought leadership content aligned with vertical strategies • Ensure content supports campaign goals and strengthens market positioning • Track and optimize marketing performance based on data and KPIs • Provide regular reporting on campaign effectiveness and growth impact

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field • 5–8+ years of experience in marketing strategy, product marketing, or growth marketing • Experience in service-based or B2B industries preferred • Strong background in campaign execution, digital marketing, and events • Ability to translate strategy into measurable results • Excellent communication and organizational skills

🏖️ Benefits

• Fully remote (Eastern Standard Time Preferred) • Salary range: $95,000 - $115,000/yr • Paid holidays and vacation time. • Health Benefits Package • Ancillary benefits—Life insurance, Long Term Disability, FSA, and Dependent Spending care • 401K • Opportunity for growth • Bonus Pay