Marketing Strategy Manager

🕒 July 1

🐊 Florida, Maine, +5 more states – Remote

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💵 $95k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Strategy

👻 Ghost score 11%

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Logo of Pritchard Industries

Pritchard Industries

10,000+ employees

Founded 1986

🏗️ Construction

📦 Logistics

🏥 Healthcare

💰 $11.2M Venture Round - Pritchard Industries on 2021-10

Construction • Logistics • Healthcare

Pritchard Industries is a commercial cleaning and facility services company with over 35 years of experience providing janitorial, disinfection, and comprehensive building maintenance (HVAC, plumbing, electrical) to business and institutional clients across multiple industries. The company emphasizes measurable quality assurance through its CleanTouch real-time monitoring system, sustainable green-cleaning practices, and scalable, locally managed teams backed by corporate support to serve multi-site portfolios and critical environments like healthcare, education, and data centers.

📋 Description

• Develop and manage the annual marketing plan aligned to growth objectives • Create quarterly go-to-market plans by vertical • Define target segments and prioritize growth opportunities • Lead go-to-market strategy by vertical across Aviation, Education, Commercial, Industrial, and Sports & Entertainment • Build vertical playbooks including messaging, positioning, and campaign approach • Align marketing strategies with service capabilities and business priorities • Plan and execute integrated multi-channel campaigns across digital, email, content, and social media • Own lead generation strategy to drive pipeline growth • Manage social media strategy and execution • Maintain campaign calendars and track performance • Develop and execute account-based marketing programs for priority accounts • Lead client marketing initiatives supporting retention, engagement, and growth • Partner with internal teams on key client priorities • Define and execute event and trade show strategy • Manage event participation, planning, and follow-up campaigns • Conduct market research and maintain competitive intelligence, including battle cards • Monitor industry activity to inform strategy and positioning • Plan and oversee thought leadership content • Track and optimize marketing performance using data and KPIs • Provide regular reporting on campaign effectiveness and growth impact • Drive measurable marketing-sourced pipeline, marketing-influenced revenue, MQL volume and quality, campaign ROI, and vertical growth performance

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field • 5–8+ years of experience in marketing strategy, product marketing, or growth marketing • Experience in service-based or B2B industries preferred • Strong background in campaign execution, digital marketing, and events • Ability to translate strategy into measurable results • Excellent communication and organizational skills • Eastern Standard Time preferred • Participation in E-Verify

🏖️ Benefits

• Fully remote (Eastern Standard Time Preferred) • Paid holidays and vacation time • Health Benefits Package • Ancillary benefits—Life insurance, Long Term Disability, FSA, and Dependent Spending care • 401K • Opportunity for growth • Bonus Pay

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