Manager, Lifecycle Marketing Analytics

🔥 18 hours ago

🇺🇸 United States – Remote

💵 $190k - $210k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PrizePicks

WebsiteLinkedInAll Job Openings

201 - 500 employees

🎮 Gaming

⚽ Sports

Gaming • Sports

PrizePicks is an innovative platform that offers a dynamic and interactive way to engage in daily fantasy sports and esports. Users can make predictions on player performances across various sports, including NFL, NBA, MLB, CFB, and more, with the opportunity to win up to 1000x their entry fee. PrizePicks operates legally in 43 U. S. states, Washington D. C. , and Canada, providing a wide range of betting options, including Pick 'Em and Pick 'Em Arena, where users compete against each other for cash rewards. The company emphasizes user engagement with features such as recurring promos and the Streak game, which is free to play and allows participants to earn by building daily win streaks. PrizePicks ensures secure transactions and fast payouts, enhancing user experience and satisfaction in the sphere of real money sports betting.

📋 Description

• Lead a team of data analysts covering lifecycle, promotions, and CRM • Deliver clear, data-driven insights and recommendations to senior leadership • Own measurement of promotional and reinvestment spend, including incrementality, ROI, and offer optimization • Set experimentation standards across lifecycle and CRM, including hypothesis development, test design, power analysis, and holdout strategy • Measure and optimize lifecycle programs across onboarding, first-time deposit conversion, retention, and reactivation • Develop targeting, pricing, and measurement strategies for cross-product adoption and cross-sell campaigns • Partner with the CRM team to define audience, eligibility, and trigger logic for campaigns executed in Braze • Build scalable analytics solutions, including automated test readouts, always-on holdouts, and audience pipelines • Drive adoption of AI tools and integrate LLMs into analytics and lifecycle workflows

🎯 Requirements

• 5+ years of experience in lifecycle, CRM, retention, or growth analytics • 1+ year of experience managing analysts • Proven experience measuring and optimizing promotional, incentive, or reinvestment spend • Deep experience with experimentation, including A/B testing, holdout design, and power analysis • Experience supporting targeted and triggered lifecycle programs at scale • Experience partnering with CRM teams and platforms (Braze strongly preferred) • Hands-on experience applying AI tools (e.g., LLMs, coding assistants) to analytics workflows, and coaching others to adopt them • Advanced SQL • Tableau or similar BI tool (Tableau strongly preferred) • Excel • Exceptional communicator, with experience presenting to senior leadership • Ability to influence cross-functional partners (Lifecycle, CRM, Promotions, Finance, Product) • Comfortable balancing hands-on work with team leadership • Must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable

🏖️ Benefits

• Company-subsidized medical, dental, & vision plans • 401(k) plan with company match • Annual bonus • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!) • Generous paid leave programs, including 16-week paid parental leave and disability benefits • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked • Company-wide in-person events and team outings • Lifestyle enhancement program • Company equipment provided (Windows & Mac options) • Annual performance reviews with opportunities for growth and career development