Growth Marketing Manager

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Profitable Tradie - Trades Business Specialist

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2008

🤝 B2B

📚 Education

B2B • Education

Profitable Tradie is a business coaching and training company that helps owners of plumbing, electrical and other service-based trades businesses improve profitability, reclaim time, and build businesses that don’t rely on the owner. They provide tailored programs (for new, struggling, and scaling trades businesses), hands-on events, workshops, online training, free tools and templates, a podcast and a free book to teach systems, pricing, hiring, cashflow and leadership. Their services are focused on practical, results-driven strategies for trades such as plumbing, electrical, HVAC, roofing, tiling and joinery, with proven outcomes and measurable improvements in profit and reduced owner hours.

📋 Description

• Building and launching webinar funnels end to end — registration, show-up sequences, the offer, the follow-up. • Designing and shipping quiz funnels that pre-qualify and pre-frame leads before they ever hit a sales call. • Driving up our call show-up and conversion rates — the unglamorous, high-leverage work that prints money. • Developing our LinkedIn strategy into a real channel, not an afterthought. • Owning and evolving our book funnel strategy (our book is a core part of how we acquire clients). • Running and improving paid ads, organic social, and book launches . • Writing direct-response copy that converts — emails, landing pages, ads, scripts. • Bringing your own plays to the table and making the case for them with logic and numbers. • You'll prioritize ruthlessly around what moves booked calls and revenue.

🎯 Requirements

• You've marketed high-ticket products, coaching, or info products before, and you understand the mechanics of that world — the funnels, the offers, the psychology of getting someone to a call. • You've got real hands-on experience across webinars, paid ads, organic social, and book launches (or a strong subset, with the appetite to own the rest). • You see marketing as part art, part science. • You can write something that makes people feel — and then read the dashboard cold and kill what isn't working. • You can write direct-response copy that converts. This isn't optional. We'll ask for samples. • You're fluent with AI tools and constantly finding new ways to use them to work faster and smarter. • You treat upskilling as part of the job, not an extra. • You know your way around a CRM like HubSpot — you don't need to be the technical wizard, but you can build a workflow, understand the data, and not be scared of the back end. • You're American, in the US, and tuned into the culture — you can be our eyes and ears on what actually lands with a US trades-business audience.

🏖️ Benefits

• Remote , US-based • Work from wherever you do your best work. • A role with real ownership — you'll be trusted to run things, not micromanaged. • A marketing engine that already works, with obvious, fixable upside (the best kind of problem to inherit). • A team that values execution and rewards people who make things happen.