Demand Generation Marketing Manager, SMB

Job not on LinkedIn

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $108k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Prokeep

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

📦 Logistics

💼 Consulting

📣 Marketing

💰 $9M Seed Round on 2022-06

Logistics • Consulting • Marketing

Prokeep is a dynamic communication platform designed specifically for distributors, enabling them to enhance customer engagement and streamline order management through various channels such as texting, email, and web chat. By centralizing customer data and communications, Prokeep ensures that teams can serve customers faster and drive increased sales proactively. The platform integrates seamlessly with existing systems, providing real-time insights and AI-driven workflows to facilitate better decision-making and improved customer relationships.

📋 Description

• Build and run the SMB Marketing Playbook across email, outbound SDR, and events, tied to SMB pipeline goals • Stand up a full account-based marketing (ABM) motion for SMB • Build and run plays in HubSpot and Unify, including workflows, sequences, segmentation, and targeting • Use AI to identify contacts and companies most ready for sales calls or campaign messages • Write and refine campaign copy for SDR plays, marketing emails, and outbound sequences • Work daily with the SDR Manager on lead flow and hand-off volume, incorporating feedback into subsequent campaigns • Use performance data and A/B testing to decide what to scale, pause, or stop • Partner with Content Marketing, Sales, and RevOps on content, data, and campaign routing • Manage the SMB campaign calendar and keep campaigns on schedule • Report weekly on pipeline generated by channel and campaign • Travel to Prokeep headquarters in New Orleans at least once per quarter, plus events as needed

🎯 Requirements

• 3 to 5 years of B2B SaaS marketing experience focused on demand generation or growth marketing • Track record of running campaigns that generate new-logo pipeline • Hands-on experience building campaigns and plays in HubSpot • Experience running high-volume outbound or signal-based orchestration plays, such as Unify or RollWorks • Experience using AI to build target lists or generate campaigns or projects • Strong analytical skills and comfort with dashboards, testing ideas, and presenting data-driven decisions • Strong writing skills, with ability to take campaign copy to at least 80% ready • Strong project management skills; organized, detail-oriented, and reliable on follow-through • Experience partnering closely with Sales • Unify experience is a plus • Experience in wholesale distribution or construction is a plus • Legally authorized to work in the United States • Must address whether employment sponsorship is required now or in the future

🏖️ Benefits

• Quarterly performance bonus tied to KPIs used across the Prokeep Marketing organization • Equity package • Health, dental, vision, life, short- and long-term disability insurance • 401(k) • Employee assistance program (EAP) • Flexible PTO with no preset limits • Yearly education stipend • Remote work arrangement