Marketing Operations – Project Manager

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Propelus

201 - 500 employees

Founded 2001

📋 Compliance

⚕️ Healthcare Insurance

📚 Education

Compliance • Healthcare Insurance • Education

Propelus is a company dedicated to modernizing the way professionals, employers, regulators, educators, and partners work together. It unifies three innovative brands—CE Broker, EverCheck, and Immuware—to provide comprehensive compliance and professional management solutions. Propelus empowers professionals with tools for career advancement, streamlines the compliance process, and offers a platform for professional management, continuing education, and primary source verification. Trusted by over 5 million professionals and organizations, Propelus has a mission to simplify compliance and enhance professional growth and success, particularly in the healthcare sector.

📋 Description

• Serve as the primary administrator and system owner of the marketing technology stack, with a focus on HubSpot Marketing Hub, to ensure seamless integration and scalability. • Build and maintain non-campaign HubSpot workflows, forms, automation sequences, and nurture logic that support the broader Marketing team’s campaign and communications needs. • Leverage HubSpot's native AI capabilities — including Breeze AI, Copilot, predictive lead scoring, and plain-language workflow drafting — to enhance automation, accelerate development, and improve lead intelligence and reporting efficiency. • Own Marketing's layer of CRM management within HubSpot, including marketing data governance, contact and list infrastructure, campaign tracking, and compliance with privacy regulations (GDPR, CCPA, CAN-SPAM) as they apply to marketing communications. • Coordinate data governance practices with RevOps to ensure alignment between marketing and sales data. • Maintain data integrity and consistency across all marketing platforms to support reliable reporting and attribution. • Design and maintain marketing dashboards and reporting infrastructure in HubSpot and other analytics tools to track KPIs and provide actionable insights. • Identify and resolve operational inefficiencies across the Marketing team’s workflows and systems. • Own the Marketing team’s project intake process — managing how new requests come in, get prioritized, and are tracked to completion. • Maintain the Marketing team’s campaign operations calendar and ensure cross-functional dependencies are visible and managed proactively.

🎯 Requirements

• 5+ years of experience in marketing operations, marketing technology, or a related role. • Hands-on expertise with HubSpot Marketing Hub, including workflows, forms, lists, campaigns, and reporting. • Proficiency with project management platforms for Marketing projects (Monday.com is preferred but not required) • Strong understanding of CRM systems — HubSpot preferred, Salesforce experience considered — including data governance and marketing data best practices. • Solid understanding of compliance and data privacy regulations (GDPR, CCPA, CAN-SPAM). • Strong analytical skills with the ability to translate data into clear, actionable insights for non-technical audiences. • Excellent communication skills, bringing the executive presence needed to share insights with leadership and support internal team members. • Highly organized, self-directed, comfortable operating in ambiguity and with autonomy and cross-functional collaboration. • Bachelor’s degree in Marketing, Information Systems, Business, or a related field is preferred but not required.

🏖️ Benefits

• Awarded one of BuiltIn's 2025 Best Places to Work and honored as a Silver Stevie® Award Winner in the 2025 Stevie Awards For Great Employers. • Professional development allowance to help you grow in the ways that mean the most to you. • Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering, your birthday, and becoming a new parent. • 401K with company matching, as well as financial planning education and resources. • Employees can choose from HSA, FSA, and traditional insurance options for medical, dental, and vision coverage for themselves and dependents. • Lifestyle Spending Account (LSA): We support personal well-being by offering an annual lifestyle spending account that you can use for what matters most to you—whether it’s a gym membership, a meditation app, WFH equipment, or fresh produce delivered to your door. • Your health is our top priority! We cover 100% of your health insurance premiums. Our plans include national and international coverage, so you're protected no matter where you are. • Propelus Flex Club: Our flexible benefits platform gives you monthly points to redeem on what you need most. Plus, you'll get access to exclusive discounts just for being part of our team. • We've got you covered with a life insurance policy, paid 100% by the company. You can also add your beneficiaries at an exclusive, discounted rate.

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