Head of Growth Marketing

🕒 May 8

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Properstar

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🏠 Real Estate

🏪 Marketplace

Real Estate • Marketplace

Properstar is a Switzerland-based online property marketplace and listing portal that aggregates over 3 million real estate listings across more than 50 countries. It helps buyers, renters, and property professionals find and list apartments, houses, condos, land, and buildings through smart search filters, region- and country-specific browsing, mobile apps, and professional tools (agent dashboard). The site also provides localized guides and resources for buying and living abroad, positioning itself as a global real estate search and marketplace platform.

📋 Description

• You own paid and organic acquisition end to end. • Strategy, channel mix, budget, measurement, vendors, creative direction. • You grow it across our markets, in multiple languages, with efficiency that earns its place. • Crack SEO at scale. We're in many markets, in many languages. • Make us rank where it matters. • Ship pSEO that compounds. • Templated pages, structured data, content programs that make every listing pull its weight in Google. • Develop a solid Meta strategy to diversify our acquisition mix beyond Google. • Build the playbooks. Encode them as Claude skills so the team and the agents can run them. • Decide where we play. We can't be everywhere. Pick the channels that matter, kill the ones that don't. • Brief, review, iterate. Agents handle production. You handle the thinking. • Own the funnel from impression to paid agent. • Work hand in hand with the PMs on conversion and lifecycle. • Talk to customers. Look at the data yourself. Bring back what you learn.

🎯 Requirements

• Track record. You've grown organic and paid channels meaningfully in a multi-country, multi-language setup. • Real numbers, real graph. Show us. • Deep AI fluency. Claude is your daily driver, in Cowork and Code. • You've built skills, you know how to orchestrate agents, you can tell us what you automated this month. • "Open to AI" doesn't pass the bar. You're already operating that way. • Data-driven. Data doesn't lie. You obsess over optimization, you hack the system, you measure what matters and ignore what doesn't. • Hands-on. You write the briefs, watch the dashboards, talk to the agency, ship the campaigns. No layers between you and the work. • Craft. You notice details that matter. You can tell a campaign that converts apart from one that just looks busy. • Judgment. You can decide with incomplete information. You don't wait for an A/B test to know what's good. • Taste, customer insight, and reasoning beat dashboards. • Ownership. You take a problem from brief to result. No handoffs. Small team, full stack. • Clarity. You explain things simply. You don't hide weak ideas behind charts. You respect other people's time.

🏖️ Benefits

• A channel to grow with real budget • No committees, no hand-holding • A team that ships and protects your time • The AI stack you'd struggle to assemble elsewhere • Claude (Cowork and Code), Mixpanel, HubSpot • All paid for, all yours • A title with weight • You report to the CPO in a flat hierarchy that values ownership • Competitive comp aligned with your market