Head of SMS Lead Generation Strategy – Sending, Data Acquisition

🕒 April 16

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Property Leads

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

🏠 Real Estate

🤝 B2B

Real Estate • Marketing • B2B

Property Leads is a company that specializes in generating leads for real estate professionals. They provide targeted marketing solutions that help agents and brokers connect with potential clients, streamlining the process of buying and selling properties. Their services are designed to enhance the efficiency and effectiveness of real estate transactions.

📋 Description

• Identify, vet, and negotiate revenue-share agreements with data vendors, lead aggregators, and other companies possessing compliant, high-intent homeowner data. • Design, launch, and manage end-to-end SMS marketing campaigns aimed at generating home offer leads. • Serve as the internal expert on SMS compliance and ensure all data sourcing and outreach strictly adhere to regulations. • Select, implement, and manage the optimal SMS platform(s) to support high-volume, compliant messaging. • Continuously A/B test messaging scripts, cadence, and audience segmentation to maximize response rates, lead quality, and overall ROI. • Work closely with the sales/acquisitions team to ensure a seamless handoff of generated leads. • Track and report on key performance indicators (KPIs) such as delivery rates and response rates.

🎯 Requirements

• 5+ years of experience in performance marketing, lead generation, or business development, with a minimum of 2 years specifically focused on high-volume SMS marketing. • Proven experience generating leads in the real estate sector (e.g., iBuyer, wholesaling, brokerage, PropTech) is highly preferred. • Deep, practical understanding of TCPA regulations, 10DLC registration, opt-in/opt-out requirements, and carrier filtering rules. • Strong negotiation skills with a track record of structuring and managing successful revenue-share or affiliate data partnerships. • Hands-on experience with enterprise SMS platforms, CRM integrations (e.g., Salesforce, HubSpot), and data management tools. • Highly data-driven with the ability to analyze campaign performance and make rapid, data-backed optimizations. • Entrepreneurial spirit with the ability to thrive in an ambiguous environment and build a new function from scratch.

🏖️ Benefits

• Competitive base salary plus a highly lucrative performance-based bonus/commission structure tied directly to the revenue generated from your SMS campaigns. • Comprehensive benefits package (Health, Dental, Vision). • Flexible remote work environment. • The opportunity to build and own a critical growth engine for a fast-growing company.