Senior Associate, Copywriting – Advertising, Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $75k - $115k / year

⏰ Full Time

🟠 Senior

📝 Copywriter

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Protective Life

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1908

💸 Finance

Finance • Insurance

Protective Life is a financial services company specializing in providing affordable life insurance and annuities. The company offers a variety of insurance products such as term life, whole life, and universal life policies, as well as fixed, immediate, indexed, and variable annuities. Protective Life assists individuals in planning for their future, including retirement, estate planning, and financial protection for families. The company emphasizes its commitment to sustainability, community involvement, and helping customers achieve protection and security throughout various life stages. Protective Life is known for its strong financial foundation and is licensed to operate in all states except New York.

📋 Description

• crafts compelling and persuasive copy that aligns with the brand’s voice, product positioning, and marketing goals • collaborates closely with the content and creative strategy team • create purposeful, audience-centered content that aligns with brand voice, product positioning, and marketing priorities • adapt messaging for different channels and audiences, ensuring consistency while optimizing for format and engagement • translate complex ideas into clear, accessible language, particularly in financial and insurance contexts • contribute to campaign development, including creating message variations that support audience segmentation and performance goals • develop a wide range of content, such as product materials, sales enablement tools, digital and social content, presentations, and marketing communications • partner closely with cross-functional teams (e.g., creative, content strategy, marketing) to deliver cohesive and aligned messaging • maintain high standards of quality and accuracy, ensuring all content adheres to brand guidelines and established processes • manage multiple projects and timelines effectively in a dynamic, fast-paced environment • continuously build knowledge of the organization’s brand, products, and services • support an inclusive, collaborative, and creative team environment

🎯 Requirements

• 7+ years of copywriting across multiple formats and channels • Ability to simplify complex or technical information for diverse audiences • Skilled at synthesizing input from multiple sources into cohesive, effective messaging • Comfortable adjusting tone, style, and approach based on audience and channel • Open to feedback and committed to continuous improvement through iteration • Proven ability to manage competing priorities and deadlines • Experience with project management and collaboration tools (e.g., Workfront, Mural, Figma, or similar) • Bachelor’s degree in communications, marketing, journalism, or related field preferred • Familiarity with financial services, insurance, or investment products, and understanding of marketing and sales processes

🏖️ Benefits

• comprehensive health, dental and vision insurance • mental health benefits and employee assistance program • paid time off • paid parental leave • short-term disability • cultural observance day • contributions to healthcare accounts • pension plan • 401(k) plan with Company matching • ProHealth Rewards platform to improve wellbeing while earning cash rewards