Senior Associate – Product & Channel Marketing

🕒 August 28

🇺🇸 United States – Remote

💵 $76.5k - $115k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Protective Life

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1908

💸 Finance

🛡️ Insurance

Finance • Insurance

Protective Life is a financial services company specializing in providing affordable life insurance and annuities. The company offers a variety of insurance products such as term life, whole life, and universal life policies, as well as fixed, immediate, indexed, and variable annuities. Protective Life assists individuals in planning for their future, including retirement, estate planning, and financial protection for families. The company emphasizes its commitment to sustainability, community involvement, and helping customers achieve protection and security throughout various life stages. Protective Life is known for its strong financial foundation and is licensed to operate in all states except New York.

📋 Description

• Provide an unbiased view of competitors' product offerings, capabilities, and complete value propositions • Analyze competitors in the annuities and retirement savings marketplace • Collaborate within the Competitive Intelligence team to execute research • Think strategically and tactically about competitor products, services, and actions • Articulate competitive implications for Protective Life • Collaborate with Line-of-Business teams to define business objectives, customer segments, and product offerings • Develop marketing plans supporting sales and growth goals using market insights, competitor analysis, and customer behavior trends • Develop strategic briefs for marketing plans and go-to-market strategy • Engage research, stakeholders, and Line-of-Business teams to develop strategic messaging platforms • Ensure campaigns align with marketing plans, Line-of-Business objectives, and messaging platforms • Review and communicate campaign performance and identify optimization opportunities • Track marketing projects in the project management system and serve as subject matter expert for channel marketing projects • Monitor Line-of-Business budgets for alignment with annual plans and go-to-market activities • Liaise between Line-of-Business teams, marketing teams, and external partners • Support internal communications about marketing initiatives and results

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field required • 7+ years of experience in marketing, product marketing, channel marketing, or related disciplines, preferably in a B2B environment • Experience developing and executing strategic marketing plans and go-to-market initiatives that support business growth objectives • Financial services, insurance, retirement, or other regulated industry experience preferred • Proven ability to translate business objectives and market insights into effective marketing strategies, messaging, and value propositions • Demonstrated ability to build strong relationships, influence decision-making, and drive alignment across cross-functional stakeholders without direct authority • Experience using marketing analytics and performance metrics to measure results and optimize outcomes • Experience managing marketing budgets and ensuring alignment with annual business and go-to-market plans • Experience managing multiple complex projects simultaneously and balancing competing priorities in a fast-paced environment • Proficiency with enterprise project management platforms (e.g., Workfront) and Microsoft Office Suite • Excellent verbal, written, presentation, and interpersonal communication skills • Solid understanding of the Insurance and Retirement lines of business and their market environments • Familiarity with customer demographics, behavior, and key competitors • Proficiency in marketing strategy development, campaign planning, and execution • Knowledge of customer lifecycle marketing, segmentation, and targeting • Comprehensive knowledge of digital marketing channels, including social media, email, SEO/AEO, PPC, and content marketing • Expertise in leveraging paid, earned, and owned media for brand growth • Strong understanding of ROI, CAC, LTV, and engagement rate metrics • Knowledge of A/B testing, audience segmentation, and personalization techniques • Awareness of GDPR, CCPA, and marketing compliance rules • Familiarity with ad and content guidelines for different platforms • Ability to contribute to long-term marketing strategies aligned with business objectives • Skills in prioritizing projects within budget constraints • Expertise in managing cross-functional campaigns with multiple deliverables and deadlines • Strong organizational skills to oversee project timelines, budgets, and resources • Ability to adapt messaging for different channels and audiences • Demonstrated ability to influence stakeholders and gain support across Lines of Business and cross-functional teams • Experience mentoring junior associates or collaborating with teams across functions

🏖️ Benefits

• Comprehensive health, dental and vision insurance • Mental health benefits • Employee assistance program • Paid time off • Paid parental leave • Short-term disability • Cultural observance day • Contributions to healthcare accounts • Pension plan • 401(k) plan with Company matching • ProHealth Rewards platform with cash rewards • Annual incentive based on individual and Company performance