Director of Product Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $180k - $220k / year

⏱ Part Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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PTC

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1985

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

PTC is a leading software solutions provider that focuses on transforming the way products are designed, manufactured, and serviced. The company offers digital solutions that improve product development, reduce costs, and enhance product quality by allowing collaboration across teams. PTC is renowned for its expertise in enterprise PLM and SLM, making it a preferred partner for manufacturers and service teams looking to optimize processes and innovate. Its tools are utilized by numerous Fortune 500 companies involved in discrete manufacturing, enabling significant improvements in manufacturing efficiency and service operations.

📋 Description

• Lead Arena's Product Marketing organization for PLM and QMS solutions • Define product positioning, launches, messaging, and go-to-market strategy • Build portfolio messaging, positioning, and value propositions • Develop market expertise, customer insights, competitive analysis, and market intelligence • Define target markets, buyer personas, and use cases across key industries • Create annual and quarterly product marketing plans and execution strategies • Lead go-to-market planning for new products, capabilities, and major releases • Align Product Management, Sales, Customer Success, and Marketing around launches • Represent product positioning across campaigns, digital channels, events, analyst engagements, partner programs, and sales enablement • Support pricing, packaging, market segmentation, and commercialization strategies • Lead sales enablement content, competitive intelligence, and market research programs • Represent Arena at customer meetings, executive briefings, webinars, analyst engagements, and industry events • Lead customer marketing programs supporting adoption, expansion, retention, and advocacy • Build customer reference, testimonial, case study, and success story programs • Gather customer feedback and measurable customer outcomes to inform messaging and product direction • Lead, coach, recruit, develop, and retain the Product Marketing team • Establish priorities, objectives, performance expectations, and success metrics • Build scalable marketing processes and manage budgets, agencies, and investments • Foster cross-functional partnerships across Product Management, Sales, Customer Success, Corporate Marketing, and executive leadership

🎯 Requirements

• 10+ years of experience in B2B enterprise software Product Marketing • 5+ years of experience leading and developing high-performing marketing teams • Deep understanding of Product Lifecycle Management (PLM), Quality Management Systems (QMS), and modern product development processes • Demonstrated success developing product positioning, messaging, and go-to-market strategies for enterprise software • Strong understanding of engineering, manufacturing, quality, and regulatory workflows • Experience marketing enterprise software to engineering, manufacturing, quality, and product development organizations • Proven ability to communicate complex technical concepts to executive, business, and technical audiences • Demonstrated success leading cross-functional initiatives within global, matrixed organizations • Excellent written, verbal, presentation, and executive communication skills • Preferred: experience marketing enterprise SaaS solutions serving manufacturing organizations • Preferred: knowledge of digital thread, engineering collaboration, product development, and quality management technologies • Preferred: experience working with industry analysts, influencers, and strategic customers • Preferred: familiarity with high technology, semiconductor, medical device, industrial manufacturing, or aerospace & defense industries • Preferred: experience presenting at customer conferences, industry events, and executive briefings

🏖️ Benefits

• Anticipated annual compensation range includes base salary and on-target incentive compensation • Employee share purchase program (ESPP) with discounted PTC stock • Certain roles may be eligible for equity programs • Medical insurance • Dental insurance • Vision insurance • Paid time off • Sick leave • Tuition reimbursement • 401(k) contributions and employer match • Flexible spending accounts • Life insurance • Disability coverage • Generous commuter subsidy for office-assigned employees