Director of Demand Generation

🕒 May 8

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Qohash

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🔒 Cybersecurity

💳 Fintech

💰 $17.4M Series B on 2024-04

Cybersecurity • Data Security • Fintech

Qohash is a data security company that specializes in providing visibility and control over sensitive data through its Qostodian platform. The platform offers comprehensive tools for tracking sensitive information, ensuring compliance, and managing data security risks. By employing advanced analytics, Qohash helps organizations across various industries safeguard their critical data and mitigate oversharing risks, improving overall data management and security posture.

📋 Description

• Build and maintain a named-account event engine that produces an ICP-qualified pipeline in collaboration with the Marketing Manager. • Design and execute a demand engine beyond events, including an ABM strategy that targets and converts priority accounts across the full buying committee. • Own demand capture on Qohash’s owned channels: website conversion optimization, SEO strategy, and visibility in AI-powered search experiences. • Build and manage a multi-channel paid acquisition strategy across LinkedIn and other relevant platforms, using AI-powered tools to improve targeting, personalization, spend efficiency, and optimize pipeline quality and CAC. • Operate as a metrics-first function from day one: build and maintain a live performance dashboard tracking MQLs, SQLs, opportunities, pipeline, win rate, CAC, and pipeline-to-spend ratio. • Leverage AI tools to automate reporting, surface insights, and continuously optimize campaign performance. • Partner tightly with Sales to align on ICP, pipeline coverage targets, and feedback loops that continuously sharpen targeting and messaging across multiple regions (North America, Europe, and MENA). • Provide clear, data-backed visibility into marketing’s contribution to revenue.

🎯 Requirements

• 8+ years of demand generation experience in a B2B SaaS environment, with a track record of directly building pipeline • Proven experience building ABM programs and multi-channel paid acquisition strategies using AI systems, including LinkedIn Ads, targeting enterprise or mid-market accounts • Fluency in marketing analytics: pipeline attribution, CAC, MQL/SQL/opportunity conversion, pipeline-to-spend • Hands-on experience with HubSpot or a comparable CRM/MAP platform • Experience owning website and SEO as demand capture channels, including AI search visibility considerations • A strong alignment with our core values and high-velocity company experience • Bachelor's or Master's degree in Marketing, Communications, or equivalent professional experience.

🏖️ Benefits

• Enjoy up to six weeks of paid time off annually, because we value your work-life balance. • Comprehensive health benefits, including: • Life insurance • Short- and long-term disability • Paramedical and telemedicine services • Health Spending Account (HSA)