Director, Global Demand Generation

🕒 May 5

🇺🇸 United States – Remote

💵 $175k - $195k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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CloudBees

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2010

🤝 B2B

💰 $95M Debt Financing on 2021-12

Software • B2B • DevOps

CloudBees is a leading provider of DevOps solutions, specializing in optimizing and managing the software development lifecycle through its advanced Continuous Integration and Continuous Delivery (CI/CD) capabilities. By leveraging Jenkins, CloudBees enables developers to streamline workflows, automate processes, and enhance software delivery across hybrid and multi-cloud environments. CloudBees empowers organizations to optimize developer experiences through features like security and compliance management, feature management, and smart testing, ensuring seamless integration of tools within the DevOps ecosystem.

📋 Description

• Own end-to-end demand generation strategy and outcomes, with direct accountability for top-of-funnel growth and downstream conversion to revenue • Set, track, and report on pipeline KPIs: MQLs, pipeline sourced, pipeline influenced, stage conversion, and cost-per-opportunity, and communicate ROI clearly to leadership • Architect and execute multi-channel campaigns across paid digital (LinkedIn, Google, programmatic), field and virtual events, content syndication, and partner programs • Run ongoing testing, analysis, and optimization: kill what doesn't work, double down on incremental impact, build repeatable playbooks • Build and operate AI-powered demand workflows: programmatic outbound, intent-based targeting, AI-personalized sequences, and automated nurture flows • Develop segmentation and targeting strategies for priority enterprise buyer personas, platform engineers, VP Engineering, CIOs, and DevSecOps leaders, in close partnership with Product Marketing and Sales • Partner with BDR leadership to ensure campaign-to-outbound alignment, providing the messaging frameworks, sequences, and creative air cover needed to run effective outbound plays • Own the marketing-to-sales funnel handoff in collaboration with Revenue Operations

🎯 Requirements

• 10+ years in B2B SaaS demand generation or integrated marketing, with a clear and provable track record of driving pipeline, not just launching campaigns • Experience running demand gen in an enterprise motion (complex sales cycles, multi-stakeholder buying committees, mid-to-large ACV) • Hands-on paid media management across LinkedIn, Google, and programmatic channels, including budget ownership, ROI tracking, and experimentation • Strong analytical chops: you build your own dashboards, define your own metrics, and make decisions based on evidence. Comfortable with attribution models, funnel reporting, and BI tools • Proficiency with GA4; working knowledge of ABM/intent platforms (Pocus, Clay, UserGems) • Active, practical experimentation with generative AI tools, applied to campaign operations, content, outbound personalization, or workflow automation • Ability to operate with high autonomy: you take a revenue target and reverse-engineer a program, without waiting for a playbook to be handed to you • Excellent written instincts: you can write a sharp ad, brief a creative team, and craft a sequence that converts

🏖️ Benefits

• Health Insurance • Dental Insurance • Vision Insurance • Short & Long Term Disability • Life Insurance • HSA/FSA • Remote Work Environment • Flexible Time Off • Paid Company Holidays • Parental Leave • Variable Bonus Plan dependent on your role • Stock grant opportunities dependent on your role • 401(k) with Company Match