VP, Product Marketing

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🔥 0 minutes ago

🎸 Tennessee – Remote

🎸 Tennessee – Remote

💵 $270k - $300k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Radiology Partners

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2012

🤝 B2B

👥 B2C

B2B • B2C

Radiology Partners is a national radiology practice and healthcare services organization that partners with radiologists, radiology practices, hospitals, and health systems to deliver diagnostic imaging, clinical expertise, and patient care. Led by physicians, the company focuses on transforming radiology through innovation, collaboration, scale, and practice management while preserving local practice autonomy and providing clinical resources, education, and support for both clinicians and patients.

📋 Description

• Lead enterprise product positioning and messaging for RP’s technology portfolio, including AI-enabled offerings, ensuring a clear, differentiated narrative that aligns to growth priorities and strengthens market credibility. • Develop and evolve product and solution narratives (including clinical, technology, and AI-enabled capabilities), translating features into buyer-relevant value propositions, proof points, and outcomes. • Define and maintain product marketing frameworks (personas, use cases, messaging hierarchies, and solution taxonomy) that enable consistent interpretation and application across teams and channels. • Build future-facing platform stories and go-to-market narratives that increase relevance, resonance, and adoption—positioning RP’s technology offerings as category leaders. • Own go-to-market strategy for new products and major releases, partnering with product, sales, and growth teams to define target segments, ideal customer profiles (ICPs) and personas, use cases, packaging assumptions, and launch objectives. • Establish launch governance and operating rhythms (intake, prioritization, cross-functional planning, resourcing, and timelines), ensuring launches are aligned to enterprise priorities and executed with speed, quality, and rigor. • Define launch readiness standards (core messaging, demo storyline, web and campaign inputs, sales enablement, and success metrics) and use stakeholder feedback and performance results to drive continuous improvement. • Oversee development of a sales enablement strategy and roadmap that equips Sales, Client, and partner-facing teams to articulate product value consistently and win in competitive cycles.

🎯 Requirements

• Bachelor’s degree in marketing, business, or a related field. • 12+ years of progressive product marketing, solutions marketing, and/or go-to-market leadership experience in B2B technology; including 5+ years of people leadership. • Proven success commercializing technology products and/or platforms; experience with AI/ML-enabled solutions strongly preferred. • Demonstrated experience leading go-to-market strategy and product launches for new products and major releases. • Experience owning positioning, messaging, competitive differentiation, and sales enablement in a complex, multi-stakeholder organization. • Experience partnering with cross-functional teams and managing agency/vendor relationships, budgets, timelines, and quality across multiple concurrent launches and go-to-market initiatives.

🏖️ Benefits

• Competitive Benefits package – Eligibility starts the month after hire, with tiered options to choose from. • Compensation Reviews, Career Growth Opportunities • Flexible Remote Schedules - Nashville, TN Preferred • Generous PTO Plans and Paid Holidays