Specialist, Paid Search, YouTube

🔥 15 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 10%

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Rain

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

📣 Marketing

📱 Media

Marketing • Media

Rain is a growth-focused, full-service marketing and media agency. It combines brand strategy, creative, media buying, and analytics to drive measurable customer acquisition and scale businesses. Rain specializes in video-first and converged TV media—across linear TV, CTV, addressable, programmatic, and YouTube—while using AI-enabled proprietary tools and a tech/data partner ecosystem to optimize performance in real time. The agency also runs specialty practice areas (e. g. , HypeHer for women’s sports) and serves a range of sectors with integrated creative, DRTV, and OTT capabilities.

📋 Description

• Execute and optimize Paid Search and YouTube campaigns • Support campaign planning, research, structure, launch, and ongoing management • Monitor daily pacing, budgets, KPIs, search demand shifts, and campaign performance • Identify risks and opportunities and implement optimizations across bidding, budgets, keywords, search queries, audiences, creative assets, placements, and campaign structure • Track ad copy, keyword, audience, and landing page performance, including A/B testing and results documentation • Support weekly, monthly, and quarterly reporting by translating platform data into actionable insights • Conduct competitive, keyword, search landscape, and marketplace research • Maintain quality assurance across campaign builds, trafficking, tracking, budgets, naming conventions, and reporting • Contribute to campaign management across key clients and expand capabilities across shopping, Performance Max, commerce, and search-adjacent media • Contribute research, points of view, case studies, and process improvements • Represent Paid Search and YouTube in internal and client meetings • Partner with Client Service, Integrated Planning, Analytics, Creative, Media Investment, AdOps, and Project Management • Build relationships with platform and technology partners and share relevant updates and best practices • Prioritize and execute work across multiple accounts while meeting deadlines and maintaining quality • Follow agency processes, maintain documentation, and communicate proactively about risks • Balance short-term efficiency with broader client growth, customer acquisition, revenue, lead quality, and brand objectives • Contribute to Digital Media team growth through knowledge sharing, training, process development, and continuous skill building

🎯 Requirements

• 2–3 years of hands-on paid search campaign execution experience • Working knowledge of Google Ads and Microsoft Ads; platform certifications preferred • Experience with YouTube campaign activation and optimization • Search Ads 360 experience is a plus • Advertising agency experience is a plus • Experience with campaign trafficking, tracking, reporting, budget management, and developing performance insights through data analysis • Ability to identify performance variables, recommend optimizations, and clearly communicate rationale and expected impact • Strong attention to detail and project management skills • Commitment to disciplined quality assurance • Collaborative spirit, creative problem-solving mindset, intellectual curiosity, and willingness to go above and beyond for client needs • Interest in ad tech, AI-driven search, automation, commerce, digital trends, and the changing consumer discovery landscape • Proficiency in Microsoft Office, with strong Excel and PowerPoint skills • Willingness to travel approximately 2–3 times per year • Willingness to accommodate occasional extended workdays or meetings across time zones • Appreciation of Rain’s Core Values

🏖️ Benefits

• Medical, Dental, and Vision insurance • Quarterly profit-sharing program • 401(K) plan with employer match and immediate eligibility • 4–6 weeks PTO • 12 paid holidays • 12–18 weeks paid family and medical leave • Monthly Work-From-Home allowance • Flexible First environment with work-from-anywhere flexibility and virtual/in-person connection opportunities • Investment in employees, technology, and tools