Fractional E-Commerce Lead – Shopify

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🔥 1 hour ago

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Logo of Rare Beauty Brands

Rare Beauty Brands

11 - 50 employees

Founded 2014

💄 Beauty

🤝 B2B

Beauty • B2B

Rare Beauty Brands is a company that develops, scales and operates indie beauty brands. It positions itself as a brand builder and platform offering capabilities including brand building, product excellence, global distribution, sales velocity, and finance & operations. The company lists and partners with beauty brands such as Patchology, Kate Somerville, and Dr. Dana, and provides wholesale and distribution services from offices in Boston and Los Angeles. Its mission emphasizes creating products, empowering communities, and growing consumer-facing beauty brands.

📋 Description

• Work directly inside a custom, layered Shopify theme (Liquid, JS, CSS, JSON templates) to build, troubleshoot, and improve site functionality. • Diagnose and resolve product display, metafield, and schema issues (e.g., bundle/PDP configuration conflicts) quickly and independently. • Build and QA promotional mechanics: GWP setups, BOGO logic, discount configuration, and landing pages, ahead of key promotional windows. • Manage the app ecosystem: install, configure, troubleshoot, and evaluate Shopify apps, and flag conflicts before they hit the live site. • Maintain clean documentation and SOPs so the theme and its logic are legible to the next person, not just to you. • Work closely with the EVP of Brand & Digital to shape and sequence technical priorities, bringing your own point of view on what should happen and how. • Flag technical constraints, trade-offs, and platform risks early and in plain language, so decisions can be made quickly. • Support promotional and launch calendars with reliable, on-time technical delivery. • Serve as a technical sounding board for the connected commerce strategy development (loyalty, personalization, subscription, data unification).

🎯 Requirements

• Deep, demonstrable expertise in Shopify Liquid theme development — comfortable inside complex, heavily customized or multi-layered themes, not just out-of-the-box builds. • Strong working knowledge of Shopify APIs, metafields, apps, and the Shopify Plus feature set. • 5+ years of hands-on, technical ecommerce execution (not primarily strategy or account management). • Proven ability to own execution independently in a fast-moving DTC environment with minimal oversight. • Clear communicator who can explain technical tradeoffs to non-technical stakeholders without over-explaining. • Comfortable in a fractional or contract structure, managing priorities across a defined scope of work. • A track record of finding a way around a blocker rather than stopping at it, and a preference for shipping and testing over endless planning.

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