Senior Creative Lead – Growth

🔥 13 hours ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $115k - $145k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 6%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rare Candy

WebsiteLinkedInAll Job Openings

2 - 10 employees

🛍️ eCommerce

🏪 Marketplace

🎮 Gaming

💰 Seed Round - Rare Candy on 2024-09

eCommerce • Marketplace • Gaming

Rare Candy is an online retailer and marketplace specializing in collectible trading card games and related products. The company operates an e-commerce platform offering verified cards, booster boxes, vintage and Japanese graded packs, exclusive drops, auction features, and community features for collectors. Its catalog and community focus on games such as Pokémon, Magic: The Gathering, Yu-Gi-Oh! , Lorcana, and Gundam TCG, positioning Rare Candy as a hub for buying, selling, and connecting collectors.

📋 Description

• Own creative strategy across organic social, paid acquisition, UGC, creators, and launches • Develop concepts and write briefs for Instapacks, drops, partnerships, and seasonal moments • Write hooks, scripts, and copy direction for the team and creators • Direct the output and priorities of the social team, freelancers, and production partners • Partner with Leonhart and in-house creators on content and distribution • Review creative before publication and provide improvement notes • Build a repeatable process for producing, reviewing, publishing, and testing creative • Run the paid-social testing roadmap and adapt winning UGC for paid • Turn collector behavior, reviews, customer insights, and cultural moments into content • Maintain a rolling content and launch calendar and extend launches beyond week one • Use performance data to determine which concepts, hooks, formats, and creators to scale • Send a weekly creative performance recap • Set and protect Rare Candy’s voice and visual approach • Work with the Director of Growth and CEO on brand positioning and messaging • Audit six months of organic and paid content, establish a weekly creative rhythm, and create initial briefs • Build a dependable weekly creative pipeline, structured paid-creative testing program, creator/UGC system, launch concept backlog, and weekly performance report • Develop Rare Candy’s recognizable brand voice and look and lead creative across Growth over time

🎯 Requirements

• 7+ years in creative strategy, social, content, or brand marketing • Experience ideally at a consumer, marketplace, gaming, collectibles, sports, or culture-driven brand • Experience directing creative that performed, with ability to explain changes and results • Ability to write sharp creative briefs • Fluency in TikTok, Reels, Shorts, YouTube, creator content, and paid-social formats • Experience briefing and managing creators • Experience changing creative based on performance data • Strong writing and editing skills for copy, hooks, and scripts • Strong communication and project management skills • Ability to manage timelines and expectations across creators, freelancers, and internal teams • Knowledge of Pokémon and the TCG world, including products, creators, language, and culture • Experience scaling paid-social creative on Meta and TikTok is a bonus • Experience with drops, livestreams, or launch-driven brands is a bonus • Experience growing a small creative team is a bonus • Location: Dallas preferred, or Remote-US with Central/Eastern overlap

🏖️ Benefits

• Meaningful equity • Health coverage • Dental coverage • Vision coverage • 401(k) • Wellness stipend • Monthly dogfooding budget to spend on cards • Paid creative exercise compensation of $300