Director, Product Marketing – Go-to-Market

Job not on LinkedIn

🔥 1 minute ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Really Great Reading

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2005

📚 Education

🤝 B2B

💰 Private equity on 2020-08

Education • B2B

Really Great Reading is a research-driven literacy company that delivers Science of Reading–aligned curriculum, decodable readers, intervention programs, and professional development to K–12 schools and districts. RGR offers supplemental and intervention materials, assessments, coaching, eLearning courses, webinars, and classroom resources designed to improve foundational reading skills, support English learners and students with dyslexia, and restore adolescent literacy. The organization emphasizes evidence-based programs, district-level implementations, and measurable student outcomes.

📋 Description

• Lead go-to-market planning for new products and major releases, aligning Product, Sales, Partnerships, and Customer Success on timing, readiness, and success measures • Own positioning and messaging across the product portfolio and ensure consistency across campaigns, sales materials, and customer communications • Partner with Product and Finance on pricing and packaging decisions • Define evidence and customer stories to support product positioning with Research and Curriculum • Build and lead the sales enablement program, including playbooks, battlecards, launch training, and an enablement calendar • Partner with Sales and field teams to understand buyer needs and improve product positioning • Measure adoption and effectiveness of enablement resources and adjust based on feedback and performance • Lead competitive intelligence and win/loss practices • Maintain a voice-of-customer practice with Customer Success • Use AI-assisted research and analysis for market and competitive insights • Lead and develop the Product Marketing Manager • Partner with Content, Marketing Operations, Design, and other cross-functional teams • Measure contributions of launches and product marketing initiatives to pipeline, adoption, retention, and expansion • Continuously improve go-to-market strategy using performance results, customer insight, and field feedback

🎯 Requirements

• Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience • 8+ years of product marketing experience, including at least 3 years leading product launches or go-to-market programs • Experience leading at least one major product launch end to end, from positioning through sales readiness and post-launch measurement • Experience building a sales enablement program that achieved meaningful adoption, with a clear approach to measuring its impact • Experience shaping pricing and packaging decisions • Strong positioning, messaging, and writing skills for both buyers and sales teams • Experience managing and developing at least one product marketer • Experience working directly with Sales and field teams, including participating in customer calls and leading training • Hands-on experience using AI tools for research, competitive analysis, or content development, with sound judgment around accuracy and appropriate use • B2B experience with long, multi-stakeholder buying cycles • K–12 education or EdTech experience, particularly selling to school districts • Familiarity with the Science of Reading or literacy instruction • Experience leading win/loss or voice-of-customer programs • Experience developing customer marketing strategies that support retention and expansion • Experience partnering with research or efficacy teams on evidence-based product claims • Ability to work at a screen for extended periods, use standard input devices, and participate in virtual meetings

🏖️ Benefits

• Tools, support, and professional growth opportunities • Collaborative, forward-thinking work environment • Fully remote work arrangement