Senior Director, Resident Marketing – B2C/B2B2C

Job not on LinkedIn

🔥 2 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $140.6k - $239.4k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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RealPage, Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $18.6M Post-IPO Equity - RealPage on 2022-01

Consulting • Logistics • Marketing

RealPage, Inc. is a provider of property management software and services focused on the rental housing and broader real estate markets. The company offers cloud-based (SaaS) platforms and AI-driven tools for leasing, resident experience, revenue and financial management, utility and sustainability, vendor and spend management, smart building integrations, and analytics—serving multifamily, affordable, student, senior, single-family and commercial property operators. RealPage’s solutions are designed for property management companies, owners, investors and vendors to streamline operations, increase revenue, and improve the resident experience.

📋 Description

• Lead and develop a team of four by setting goals, delegating ownership, coaching, and building accountability. • Own resident marketing strategy and campaign planning across the resident journey. • Drive multichannel campaigns from strategy through optimization, including segmentation, messaging, creative development, execution, and testing. • Lead direct marketing primarily through email, SMS, and in-app messaging. • Help develop on-site resident marketing and expand digital channels such as SEO, SEM, and social. • Build personalized lifecycle and PMC-enabled programs connecting residents with relevant services. • Manage campaign intake, team capacity, and competing priorities. • Align business and product stakeholders, resolve dependencies, and move initiatives forward. • Partner with product, MarTech, legal, and data teams to improve automation, segmentation, and responsible resident-data use. • Establish performance goals and reporting, translating engagement, conversion, retention, and revenue results into recommendations. • Conduct regular business performance and strategy reviews.

🎯 Requirements

• 10+ years of consumer, lifecycle, growth, or B2B2C marketing experience. • Significant experience directly managing and developing teams. • FinTech or consumer financial services marketing experience preferred but not required. • Bachelor’s degree in marketing, business administration, or a related field, or equivalent relevant experience preferred; equivalent experience will also be considered. • Demonstrated success setting marketing strategy and leading teams to deliver campaigns with measurable business results. • Proven end-to-end ownership of multichannel consumer campaigns, including segmentation, personalization, testing, and optimization. • Hands-on experience with marketing automation and consumer engagement platforms. • Experience using consumer behavior and campaign data to guide decisions and connect marketing performance to business outcomes. • Experience with journey mapping is a plus. • Strong people leadership, including coaching, delegation, talent development, and performance management. • Proactive strategic judgment, resourceful problem-solving, and ability to turn ideas into action. • Strong analytical and project management skills, with sound prioritization across competing initiatives. • Clear communication and cross-functional influence. • Ability to use generative AI solutions such as ChatGPT and Claude.

🏖️ Benefits

• Health, dental, and vision insurance. • Retirement savings plan with company match. • Paid time off and holidays. • Professional development opportunities. • Performance-based bonus based on position. • Additional rewards, including annual bonus and sales incentives, depending on the applicable plan, role, and individual performance.