Director of Demand Generation

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Recom

WebsiteLinkedInAll Job Openings

201 - 500 employees

📦 Logistics

🛍️ eCommerce

🛒 Retail

Logistics • eCommerce • Retail

Recom is designed to fit like a glove—we develop expertly tailored solutions to help premium brands accelerate on Amazon. We go beyond the standard, one-size-fits-all approach by digging into the details to shape the right Amazon strategy for each brand. Drawing upon our real-world Amazon knowledge in dozens of product categories, we create the optimal action plan for your brand and deliver results that meet and exceed your expectations. Our goal is to be a frictionless partner—the perfect fit for your brand, meshing with your organization and executing every component of your Amazon strategy flawlessly.

📋 Description

• Own integrated demand generation as a senior individual contributor, creating predictable, high-quality pipeline from priority brand accounts • Work with Brand and Product Marketing, Design, Outbound and Revenue Operations • Direct a specialized paid media agency • Architect integrated campaigns across paid search, paid social, webinars, content programs, email and website conversion • Develop account-based programs and intent-informed targeting with Sales • Coordinate outreach priorities with the Outbound Leader • Translate audience insights and positioning into campaign themes, offers and buyer journeys • Direct paid media partners, manage working budgets and optimize channel and campaign economics • Partner with Revenue Operations on nurture, tracking, attribution, routing and sales handoffs • Measure marketing-sourced qualified pipeline, conversion and revenue contribution; report findings and improve performance • Report to the SVP Marketing and collaborate across relevant marketing and commercial teams

🎯 Requirements

• 7+ years in B2B demand generation, growth marketing or campaign management • Track record of generating measurable qualified pipeline through integrated campaigns • Hands-on fluency in paid media, email nurture, web conversion and account-based marketing • Strong analytical, agency-management and cross-functional execution skills • Experience in ecommerce, agencies, premium retail or B2B technology and services (preferred) • Experience with CRM, marketing automation and attribution tools (preferred) • Experience developing webinars, content syndication and intent-based programs (preferred) • Practical use of AI to improve campaign execution and analysis (preferred)

🏖️ Benefits

• No benefits, perks, or compensation extras are specified in the posting