Brand Community and Content Manager

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🔥 3 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Renfro Brands

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1921

👗 Fashion

🏭 Manufacturing

🛒 Retail

Fashion • Manufacturing • Retail

Renfro Brands is a long-established manufacturer and brand owner focused on socks, legwear and related apparel. The company emphasizes more than 100 years of innovation and craftsmanship, positions itself as “The Sock Experts,” and highlights U. S. manufacturing (“Made in America”), market research, and a portfolio of consumer brands sold via retail and direct channels. Contact details and supplier information indicate an integrated manufacturing-and-marketing operation.

📋 Description

• Own day-to-day management and execution of Soffe’s organic social channels, including Instagram, TikTok, Facebook, Pinterest, and emerging platforms • Maintain and execute social content calendars aligned with product launches, seasonal campaigns, cultural moments, and brand priorities • Publish, schedule, and optimize content while maintaining a consistent brand voice • Engage with the community and cultivate relationships with consumers and brand loyalists • Monitor consumer and creator feedback, social performance, community sentiment, and cultural conversations • Develop strategies to grow engagement, audience quality, and community participation • Track and report social performance, audience growth, engagement, and community health • Own relationships with influencers, creators, athletes, ambassadors, and brand advocates • Manage product seeding, gifting, outreach, campaign participation, content requirements, and relationship management • Develop ambassador and community programs across fashion, fitness, college, athletic, and military communities • Maintain creator databases and relationship records; track content delivery, earned content, engagement, and partnership performance • Partner with influencer and PR agencies on creator strategy, activations, and campaign execution • Manage affiliate and creator-commerce programs, including ShopMy • Recruit, onboard, and nurture affiliate and creator partners • Partner with Ecommerce to improve conversion and grow affiliate-attributed revenue • Translate brand and commercial priorities into channel-specific content plans • Partner with Creative to brief assets and develop social-first content • Coordinate community and creator content for social, email, website, affiliate, influencer, PR, and other consumer-facing channels • Collaborate with Paid Media and Ecommerce on content amplification and conversion opportunities • Attend photoshoots, events, and brand activations as needed to capture behind-the-scenes and social-first content • Collaborate with Marketing, Creative, Ecommerce, Product, PR agencies, creators, and external partners • Participate in campaign planning, launch meetings, and seasonal marketing reviews • Use performance data and consumer insights to recommend improvements to engagement, content effectiveness, program efficiency, and ROI

🎯 Requirements

• 4–7 years of experience across social media, influencer/creator marketing, community, content, or brand marketing • Experience working with a fashion, apparel, beauty, lifestyle, wellness, or premium consumer brand strongly preferred • Strong understanding of culturally relevant, aspirational, authentic, premium consumer branding • Demonstrated experience managing creator, influencer, ambassador, affiliate, or brand-community relationships • Hands-on experience with creator and affiliate platforms such as ShopMy, TikTok Shop, or similar tools • Deep familiarity with Instagram and TikTok; working understanding of Facebook, Pinterest, social listening tools, and emerging social platforms • Strong content and brand instincts • Excellent written communication and relationship-building skills • Highly organized; able to manage multiple creators, campaigns, timelines, and stakeholders simultaneously • Analytical mindset with ability to interpret performance metrics • Comfortable working cross-functionally in a fast-moving, entrepreneurial environment • Shopify experience is a plus • Content creation and editing experience with CapCut, Canva, or similar tools is a plus • Ability to occasionally lift or move up to 25 pounds • Consistent daily attendance required • Ability to move between departments to interact with others

🏖️ Benefits

• Full-time employment • Remote work arrangement • Reasonable accommodations for individuals with disabilities • Occasional off-shift support and limited travel required

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