Senior Manager, Integrated Marketing Strategy

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Logo of Ren

Ren

201 - 500 employees

Founded 1987

🤲 Charity

🤝 Non-profit

💳 Fintech

Charity • Non-profit • Fintech

Ren is America’s premier provider of philanthropic technology and managed services, supporting over $150 billion in charitable assets and distributing over $50 billion to charities. The company offers various giving vehicles, including donor-advised funds, charitable trusts, and annuities, allowing clients to effectively achieve their charitable goals. Ren also provides resources and insights for advisors and donors to navigate charitable giving strategies.

📋 Description

• Own integrated campaign coordination across paid, content, and earned channels • Own SEO and AEO execution, including search and LLM demand signals and keyword/topic intelligence • Maintain the campaign calendar and briefing process across content, paid, and PR • Direct the paid media agency’s day-to-day execution, including briefs, budget pacing, testing, and performance reviews • Own the path from advisor engagement to conversion in partnership with marketing operations • Initiate lead conversion experiments to improve website performance • Own the roadmap for website conversion architecture, including landing pages, form fills, and CTA optimization • Consolidate cross-channel performance reporting into a weekly leadership view • Build and maintain the KPI framework, tracking branded search volume, MQL volume, and paid media efficiency • Build and maintain reporting infrastructure using GA4, Looker Studio, and related tools • Surface data-driven insights and recommendations, including what to test next • Monitor CPM/CPA benchmarks and recommend budget reallocations

🎯 Requirements

• 7-9 years in integrated marketing, growth marketing, or marketing operations • Strong analytical fluency with GA4, Looker Studio, and Google Search Console or similar • Experience directing an agency’s day-to-day execution, briefs, budget, and performance accountability • Hands-on experience with conversion optimization, including landing pages, form architecture, and CTA testing • Familiarity with SEO and keyword research, and how search intent should inform content strategy • Detail-oriented and highly organized, able to manage multiple workstreams without losing precision • Bachelor's degree required

🏖️ Benefits

• Fully remote work arrangement • Occasional travel

Apply Now

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