Senior Manager, Digital Marketing

🔥 0 minutes ago

🌶️ New Mexico, New York, +3 more states – Remote

🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌾 North Dakota – Remote 🍂 Massachusetts – Remote

💵 $155k - $170k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Repligen Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🧬 Biotechnology

🔧 Hardware

🤝 B2B

💰 $600M Post-IPO Debt - Repligen on 2023-12

Biotechnology • Hardware • B2B

<Repligen Corporation> Repligen Corporation is a life sciences company focused on bioprocessing technology leadership, providing scalable hardware, consumables and software for development and manufacture of biologic drugs and advanced therapies. Its portfolio includes upstream intensification systems (XCell ATF, KrosFlo TFDF), tangential flow filtration devices (KrosFlo, TangenX), chromatography systems and resins (KRM, OPUS, affinity and ion exchange resins), single-use fluid management and mixing solutions (ProConnex, MixOne, FlexBiosys products), dialysis devices, and real-time process analytics and control software (PATsmart, SoloVPE, FlowVPX). Repligen supports production of antibodies, proteins, viral vectors, mRNA, pDNA and other emerging modalities, and offers services, configurators and cGMP-ready solutions for biopharmaceutical manufacturers.

📋 Description

• Develop and execute comprehensive digital marketing strategies aligned with organizational growth objectives. • Lead and manage core digital functions including Data & Analytics and CRM Lifecycle & Marketing Automation. • Own performance across SEO, AEO, GEO, and paid media channels including LinkedIn and search platforms. • Collaborate with cross-functional teams including sales, IT, marketing, and product teams. • Ensure seamless integration between digital channels, Salesforce CRM, marketing automation, and analytics platforms. • Leverage data, AI, and predictive insights to optimize performance and decision making. • Stay current with industry trends, emerging technologies, and AI-driven marketing capabilities.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred. • 8 to 10 years of experience in digital marketing, demand generation, or marketing operations. • Proven experience managing teams across analytics, CRM, or marketing automation functions. • Strong experience with Salesforce CRM and marketing automation platforms such as Pardot. • Experience managing SEO, paid search, and paid social campaigns. • Strong understanding of AEO, GEO, and AI-driven search optimization strategies. • Experience working with analytics platforms and reporting tools. • Strong understanding of lifecycle marketing, segmentation, and campaign execution. • Experience leveraging AI tools and data-driven marketing strategies.

🏖️ Benefits

• paid time off • health/dental/vision • retirement benefits • flexible spending accounts