Senior Demand Generation Manager

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $120k - $140k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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This company has sponsored H1B visas in the past.

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Resonate

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

Marketing

Resonate is an advertising services company founded in 2008, focused on empowering brands and agencies through deep consumer intelligence. Their AI-driven platform offers actionable consumer data for a post-cookie environment, enabling businesses to understand the values and motivations behind consumer behavior. By emphasizing a people-centric approach, Resonate helps organizations craft meaningful engagements and enhance customer experiences through advanced marketing analytics, attitudinal targeting, and effective media activation. The company has received accolades for its innovative analytics platform and commitment to fostering strong relationships between brands and consumers.

📋 Description

• Own demand generation for the assigned market, including quarterly ACV pipeline targets and allocated program budget • Translate company-wide go-to-market priorities into market-specific demand strategy, audience frameworks, narratives, messaging, and nurture paths • Plan, build, launch, and measure integrated multi-channel campaigns • Run account-based marketing for named target accounts and in-market accounts • Map buying committees, personalize campaigns, and coordinate timing with BDR and Sales • Build and run always-on demand engines across thought leadership, paid programs, webinars, email, social, retargeting, ABM, and events • Partner with the Events Manager to select valuable events and generate meetings and pipeline • Own funnel performance from intent through meetings, opportunities, and bookings • Partner with Marketing Operations on analytics, automation, segmentation, and lead flow • Deliver regular channel ROI analysis with clear recommendations • Collaborate with Product Marketing, Content, BDR, Sales, and events teams • Report directly to and partner with the Senior Director of Demand Generation

🎯 Requirements

• 5+ years in B2B demand generation, growth, or marketing aimed at enterprise buyers • Experience marketing to marketers • Track record of building data-driven demand programs that moved pipeline and revenue • Account-based marketing experience against named account lists • Hands-on campaign building and launching in LinkedIn, Meta, and Google Display • Experience with Salesforce or HubSpot • Strong copywriting across email, landing pages, ad copy, and sales cadences • Strong analytical skills • Comfortable in Excel with pivot tables and advanced functions • Experience using generative AI tools; examples with Claude or similar tools • Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience • Experience marketing or selling into agencies • Experience in politics, advocacy, or public affairs marketing • Background in data, martech, or adtech • Familiarity with intent and firmographic data platforms such as ZoomInfo, Bombora, 6sense, or Demandbase • Familiarity with Pardot, Asana, WordPress, and Google Analytics

🏖️ Benefits

• Annual bonus program tied to company performance • Medical, dental, and vision coverage, including HSA • Company-paid disability and life insurance with a life insurance buy-up option • 401(k) with company match • Flexible PTO plus 10 paid holidays • Paid parental leave • Access to wellbeing and employee assistance programs • Free and unlimited access to 20+ health professionals and wellbeing coaches for you and your family members • Remote-first environment with genuine flexibility • Travel of around 15 percent for company and client events

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