Freelance B2B eCommerce CRO, Product Designer

🔥 9 minutes ago

🇺🇸 United States – Remote

⏱ Part Time

🟡 Mid-level

🟠 Senior

🛍️ E-commerce

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Restaurant Supply

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1999

🛍️ eCommerce

🤝 B2B

eCommerce • B2B

Restaurant Supply is a premier online restaurant supply store offering nearly one million commercial-grade kitchen products for professional and residential use. The company sells restaurant equipment, commercial refrigeration, dishwashers, smallwares, tableware, janitorial supplies and more, with volume pricing, bulk purchasing, financing options, and fast nationwide shipping. It serves foodservice operators, institutional kitchens and home cooks, and also provides design/build services, procurement support, installation coordination, and post-purchase equipment support.

📋 Description

• Analyze customer behavior, conversion funnels, session recordings, and analytics to identify opportunities that increase conversion rate and revenue. • Identify friction throughout the customer journey and recommend improvements based on behavioral insights, usability principles, and commercial objectives. • Design conversion-focused product experiences in Figma that are ready for developer implementation and optimized for business performance. • Optimize critical B2B eCommerce experiences including navigation, search, product discovery, product detail pages, cart, checkout, account workflows, and purchasing flows. • Develop hypotheses for A/B tests and collaborate with developers and experimentation teams to validate improvements through data. • Evaluate experiment results and continuously iterate based on customer behavior and business metrics. • Partner closely with engineering and stakeholders to prioritize high-impact opportunities that improve customer experience and commercial performance. • Maintain a consistent, professional, and trustworthy customer experience across a large product catalog. • Independently identify optimization opportunities rather than waiting for design requests. • Stay current on B2B eCommerce, customer behavior, conversion optimization, and product design best practices.

🎯 Requirements

• 5+ years of experience designing product experiences for B2B eCommerce, high-ticket eCommerce, or large-scale catalog websites. • Demonstrated success increasing conversion rate, revenue, average order value, lead quality, or other commercial KPIs through product design and experimentation. • Strong portfolio showcasing measurable business outcomes, including the problem, your solution, experimentation approach, and results. • Advanced proficiency with Figma and experience creating developer-ready product designs and design systems. • Hands-on experience with Google Analytics (GA4), Microsoft Clarity, Hotjar, FullStory, or similar behavioral analytics platforms. • Experience designing and evaluating A/B tests and making product decisions based on quantitative data. • Strong understanding of customer psychology, purchasing behavior, usability principles, and conversion optimization. • Experience collaborating closely with developers to ensure high-quality implementation. • Excellent communication, organization, and documentation skills.

🏖️ Benefits

• Fully remote work flexibility. • Flexible part-time schedule. • Opportunity to influence a high-traffic B2B eCommerce platform. • Direct access to analytics, behavioral insights, and experimentation initiatives. • Close collaboration with product, engineering, and eCommerce leadership. • Opportunity for an ongoing freelance relationship based on performance and business needs.