Immunoassay Reagents Regional Marketing Lead

🔥 0 minutes ago

🦌 Connecticut, New Jersey, +5 more states – Remote

🦌 Connecticut – Remote 🏖️ New Jersey – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote

💵 $94.5k - $100k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Revvity

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Revvity is a science-based solutions company that leverages innovation across life sciences and diagnostics to improve lives everywhere. The company serves a diverse customer base, including academia, pharma/biotech, clinical laboratories, and healthcare professionals. Its extensive range of products and services includes genomic analysis, clinical diagnostics, cell and gene therapy, drug discovery, precision medicine, and advanced automation solutions. Revvity is committed to empowering scientists with cutting-edge tools and comprehensive solutions to enhance research and development, diagnostics, and clinical testing. With a focus on accelerating time to market while ensuring quality, Revvity is dedicated to revolutionizing next-generation breakthroughs in healthcare and life sciences.

📋 Description

• Drive measurable business impact and Marketing Revenue growth for the Immunoassay Reagents portfolio • Represent and communicate regional Sales needs in annual and ongoing planning • Partner with upstream Strategic Marketing and Content & Messaging teams to align regional priorities, customer needs, and revenue opportunities with campaign plans • Plan and align strategic campaigns for AlphaLisa and HTRF customer accounts, territory opportunities, and solution/portfolio focus areas • Lead regional marketing campaigns at solution/portfolio and product levels • Execute email campaigns, paid search and targeted digital programs, account-based marketing, local events, webinars, workshops, seminars, user group meetings, and virtual or hybrid customer programs • Manage lead development and follow-up programs and support Sales prospecting • Plan and execute AI-based marketing pilot initiatives to improve campaign efficiency, conversion rates, qualified leads, and revenue • Gather and share regional Voice of Customer feedback and incorporate insights into planning, campaigns, communications, and content • Optimize campaigns, channel mix, and investments using marketing data • Coordinate with Sales on lead prioritization, outreach timing, opportunity progression, and lead-quality feedback

🎯 Requirements

• Bachelor's degree in a life science discipline • 5 years of scientific marketing experience • 2-3 years of Reagents experience • Strong understanding of United States and Canada markets, demand generation, lead management practices and working with Sales teams in a B2B environment • Demonstrated experience planning and executing integrated marketing campaigns across digital, email, paid search, events, sales enablement, and other lead generation channels • Ability to translate sales priorities, customer insights, and market opportunities into actionable marketing plans and campaigns • Experience partnering with cross-functional teams, including Strategic Marketing, Product Management, Content, Digital, Marketing Operations, and Sales • Strong analytical skills with the ability to monitor campaign performance, optimize investments, and connect marketing activity to pipeline and revenue outcomes • Excellent written and verbal communication skills, with the ability to create clear messaging, campaign briefs, sales enablement materials, and presentations • Highly organized, proactive, and comfortable managing multiple priorities, timelines, and stakeholders in a fast-paced environment • Prior experience working in a basic research, discovery, or translational laboratory environment within the pharmaceutical or biotechnology industry • Knowledge of current industry trends, emerging therapeutic modalities, and recent drug discovery and development breakthroughs • Experience working with marketing technology, CRM, marketing automation, or analytics platforms preferred • Advanced degree and/or relevant lab experience in relevant life-science fields preferred

🏖️ Benefits

• Medical, Dental, and Vision Insurance Options • Life and Disability Insurance • Paid Time-Off • Parental Benefits • Compassionate Care Leave • 401k with Company Match • Employee Stock Purchase Plan • Professional development and career growth through cross-functional projects and mentorship