Director, Omnichannel – Mass & Club

Job not on LinkedIn

🔥 1 minute ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $144.1k - $214.3k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

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Reynolds Consumer Products

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

👥 B2C

🏭 Manufacturing

💰 $700M Post-IPO Debt - Reynolds Consumer Products on 2024-10

B2C • Manufacturing

Reynolds Consumer Products is a U. S. -based consumer goods company focused on household products and packaging, best known for brands such as Hefty (trash bags) and other home-maintenance products. The company develops, manufactures and markets disposable consumer products (trash bags, cleaning-related products in partnership/licensing arrangements) sold through national retailers, supported by brand marketing and product innovations such as scented and odor-control trash bags. Reynolds promotes its brands via integrated advertising campaigns and retail distribution across the country.

📋 Description

• Serve as the senior omnichannel leader embedded with Mass and Club customer organizations in Bentonville • Co-own the digital growth agenda with customer leadership and integrate digital priorities into customer strategy, annual planning, and joint business planning • Translate retailer and merchant priorities into an integrated roadmap spanning eCommerce, digital shelf, content, retail media, analytics, and commercial execution • Connect customer organizations to enterprise Digital capabilities and align online and in-store strategies across the shopper journey • Build relationships with merchants, site merchants, eCommerce teams, account leaders, and retailer digital stakeholders • Bring digital insights and recommendations into merchant conversations, line reviews, assortment decisions, innovation planning, and joint business planning • Identify opportunities for digital capabilities to drive penetration, conversion, share, and profitable growth • Coordinate Retail Media, Integrated Media, Content, Syndication, and Digital Shelf resources into activation plans • Set customer-facing priorities for media, content, item setup, discoverability, search, assortment, merchandising, and conversion • Identify digital shelf gaps and mobilize capability teams to resolve them • Establish and lead a customer-level digital scorecard covering digital penetration, sales, share, traffic, conversion, availability, digital shelf, and media outcomes • Translate performance data and shopper insights into actions for customer teams, merchants, and enterprise capability partners • Partner with Revenue Growth Management, Category, Customer Marketing, Supply Chain, and Analytics • Build a test-and-learn agenda and scale proven approaches across Mass and Club • Increase digital fluency through coaching, tools, playbooks, and shared learning • Bring retailer innovation, emerging commerce capabilities, and shopper behavior shifts into the enterprise Digital organization • Create scalable omnichannel ways of working while preserving retailer-specific strategies • Lead through influence across Customer Sales, Media, Content, Category, Revenue Growth Management, Supply Chain, and Analytics

🎯 Requirements

• Bachelor's degree in Business, Marketing, Sales, Digital Commerce, or a related field, or an equivalent combination of education and relevant work experience • 10+ years of progressive experience in eCommerce, omnichannel, customer development, sales, or digital commerce • Experience ideally within consumer packaged goods • Experience supporting Walmart and/or other major Mass and Club customers preferred • Bentonville-based customer experience strongly preferred • Experience leading through influence across customer teams, merchants, and functional experts • Strong commercial and analytical acumen • Strong understanding of retailer.com, digital shelf, content, retail media, search, merchandising, and omnichannel shopper behavior • Ability to integrate customer strategy, digital capabilities, analytics, and commercial execution into a unified growth plan • Ability to build trusted relationships with retailer merchants, customer leadership, account teams, and enterprise functional partners • Highly collaborative, action-oriented, and effective in a matrixed environment

🏖️ Benefits

• 25% annual incentive eligibility, subject to business and individual performance goals • Equal employment opportunities • Diverse, equitable, and inclusive workplace