Director of Growth

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 10%

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Rhythm Energy

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

⚡ Energy

👥 B2C

🤝 B2B

Energy • B2C • B2B

Rhythm Energy is a Texas-based retail electricity provider offering residential and small-business energy plans across multiple Texas markets. The company markets time-of-use, demand-response, simple fixed-rate, and renewable-friendly plans (including solar buyback and wind/solar options), promotes transparent pricing and a 30-day trial, and emphasizes customer experience and cost savings through programs like PowerShift. Rhythm operates in Houston and other Texas service areas and is focused on retail energy supply and related customer services.

📋 Description

• Define and lead Rhythm’s acquisition and conversion strategy across brands and lines of business • Own annual and quarterly growth plans, forecasts, and portfolio-level investment decisions • Partner with the CMO and Executive Leadership on growth targets, resource allocation, media investment, and strategic priorities • Communicate performance, insights, tradeoffs, and investment recommendations to senior stakeholders • Build and lead a high-performing Growth organization and agency/partner ecosystem • Apply emerging AI, automation, and growth technologies • Own acquisition strategy and performance across Paid Search, Paid Social, Display & Programmatic, Affiliates, CTV, OOH, Direct Mail, creator/influencer partnerships, and emerging channels • Set media mix and budget allocation using marginal return, incrementality, and business economics • Drive customer growth, revenue, CAC, LTV, payback, contribution economics, and other business targets • Identify, test, and scale new channels, partnerships, audiences, and distribution opportunities • Build scalable testing programs across audiences, creative, messaging, offers, landing experiences, creators/influencers, and channels • Own the conversion roadmap across websites, landing pages, and acquisition funnels • Lead experimentation across user experience, messaging, offers, conversion paths, and site performance • Partner with Product, Design/UX, Engineering, Organic Growth, Brand, Creative, Operations, and Analytics • Integrate SEO, AI-powered search/GEO, and organic growth into the broader Growth strategy • Define KPIs and measurement requirements and establish performance review cadences • Use attribution, media mix modeling, incrementality testing, cohort and LTV analysis, forecasting, and advanced measurement to guide decisions • Translate analytical insights into growth actions, experiments, and investment decisions

🎯 Requirements

• 12+ years of progressive experience across Growth Marketing, Performance Marketing, Customer Acquisition, or related disciplines • 5+ years leading teams, functions, or complex multi-channel growth portfolios • Proven track record scaling customer and revenue growth through sophisticated multi-channel acquisition strategies • Experience managing large-scale marketing investments, ideally eight-figure annual budgets • Deep expertise across digital and offline performance marketing • Demonstrated success making portfolio-level investment decisions and opening new acquisition channels • Strong working knowledge of conversion rate optimization (CRO), experimentation, digital customer journeys, and organic growth/SEO • Sophisticated understanding of growth economics and measurement, including CAC, LTV, payback, contribution economics, attribution, MMM, incrementality, forecasting, and media investment optimization • Demonstrated ability to leverage analytics, customer insights, AI, and automation • Strong executive communication and commercial judgment • Proven people leadership skills with experience building, developing, and inspiring high-performing teams • Strong cross-functional influence with experience partnering with Product, Engineering, Analytics/Data, Creative, Brand, and Operations • Experience in energy, home electrification, clean technology, healthcare, FinTech, consumer subscriptions, marketplaces, or consumer technology is nice to have

🏖️ Benefits

• Competitive compensation • Annual performance bonuses • Unlimited paid vacation • Premium medical coverage • Opportunities for continued professional growth • Flexible work environment