Creative Strategist – eCommerce, Mid to Senior

🕒 June 23

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $65k - $75k / year

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 17%

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Right Hook Digital

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

🛍️ eCommerce

Consulting • Logistics • eCommerce

Right Hook Digital is a performance growth agency specializing in eCommerce strategy and digital marketing services. They focus on supporting Shopify's most passionate eCommerce founders and pioneering Direct-to-Consumer (DTC) brands by delivering strategies for social media advertising, Google advertising, email marketing, SMS marketing, and influencer marketing. Their approach includes developing in-house solutions like 'True First Part Server-to-Server' tracking technology to enhance data collection and performance. Right Hook Digital is committed to building strong, trust-based relationships with their clients and focuses on achieving consistent growth and results.

📋 Description

• Own creative strategy across eCommerce brands in the USA and Canada • Review campaign performance and build data-informed testing roadmaps • Develop hooks, scripts, messaging frameworks, and briefs for visual creators • Review UGC, video, static, and carousel creative assets and provide performance-focused feedback • Collaborate directly with clients through monthly strategy calls, content menus, shoot guidance, and narrative direction • Work cross-functionally with media buyers and growth strategists to drive rapid iteration • Apply and evolve the strategic frameworks and playbooks underpinning the team's work • Drive profitable commercial results rather than simply producing content

🎯 Requirements

• 2-3+ years work experience in Creative Strategy, Performance Creative, or Paid Social, ideally with eCommerce or CPG brands • Strong understanding of direct-response creative, awareness levels, market sophistication, and performance systems • Ability to identify effective hooks, missing elements, weak angles, and conversion opportunities in advertising • Hypothesis-driven creative briefing based on customer insights, data patterns, and testing gaps • Ability to create momentum, clarify ambiguous briefs, and ship quickly without sacrificing strategic thinking • Confidence communicating with clients and providing clear creative direction • Ability to analyze campaign performance, separate signal from noise, and translate findings into tests • Sharp copywriting and messaging instincts across hooks, angles, scripts, and ad copy • Confident written and verbal communication with internal teams and clients • Bonus: agency experience, Meta and TikTok Ads, UGC, or direct-response funnel strategy • CV and responses to both application questions required

🏖️ Benefits

• Above market salary: USD $65,000-$75,000 depending on experience • Remote-first work arrangement • Direct mentorship from the Head of Creative Strategy and leadership team • A fast-moving team with a high bar for quality, clarity and creative thinking