Paid Search Marketing Consultant, Fintech

🔥 20 hours ago

🤠 Texas – Remote

🤠 Texas – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Right Side Up

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Right Side Up is a strategic marketing growth agency offering tailored solutions and marketing expertise for companies across different stages of business growth, including early stage startups, high-growth companies, and enterprise organizations. The company specializes in a diverse range of marketing services such as growth and marketing strategy, paid social and search, B2B advertising, affiliate marketing, SEO, lifecycle marketing, content marketing, influencer marketing, and more. Right Side Up sets itself apart by providing flexible agency teams, freelancers, and full-time employees tailored to meet the specific needs of their clients, ensuring rapid talent turnaround and no long-term contract commitments. Their innovative approach leverages deep marketing experience and proprietary technology to deliver impactful and customized growth strategies.

📋 Description

• Own day-to-day strategy and execution of non-branded paid search campaigns across Google Ads and Bing • Drive efficient volume against growth targets, improving cost per acquisition or cost per funded account • Design and run incrementality tests, including geo-based experiments and holdout methodology • Partner with data science and analytics teams on advanced measurement beyond standard conversion tracking • Take channels or campaign types from zero to one and test, validate, and scale them over a 6 to 12 week horizon • Set expectations and success criteria before launching initiatives and run them end to end • Optimize campaign structure, bidding, targeting, keyword strategy, and account hygiene • Manage significant monthly budgets with pacing discipline and forecasting • Translate performance data into actionable recommendations for internal stakeholders and senior leadership • Collaborate with paid social, programmatic, and lifecycle teams to align cross-channel strategy and pacing • Navigate compliance and legal review processes for ad copy and landing pages in regulated categories

🎯 Requirements

• Senior manager level or above, with substantial hands-on paid search experience • Fintech experience required; equivalent experience in lending, banking, credit, or insurance may be considered in exceptional cases • Experience managing mid six figures per month in paid search spend • Experience in mid-market or enterprise accounts with creative, compliance, and testing rigor • Proven track record taking a channel from zero to one, including rigorous testing and validation frameworks • Strong experimentation background, including incrementality studies such as geo-experiments with data science teams • Ability to own a channel independently in a fast-moving organization • Strong analytical skills and ability to turn performance data into actionable recommendations • Experience in considered-purchase, high-value consumer categories where conversion occurs well past the click • Proficiency with Google Ads and Microsoft Advertising (Bing), including Performance Max and Shopping where relevant • Experience with Skai (Kenshoo), Marin, or equivalent search management and bid platforms • Experience with Haus, Measured, or in-house geo-testing frameworks • Experience with GA4, Looker, Tableau, or Mode • SQL proficiency for pulling data • Experience with Google Tag Manager and conversion tracking implementation

🏖️ Benefits

• Flexible, freelance contract project hours ranging from 10 to 40 hours per week depending on client needs and project scope • Opportunities to work with innovative brands and Fortune 500 teams • Meaningful work with premium marketing talent collective • Flexible work arrangement